VP of Growth Marketing

At Acorns, our mission is to look after the financial best interests of the up-and-coming, beginning with the empowering, proud step of micro-investing. How do we accomplish our mission? Our values.

Lead With Heart - With compassion, integrity, and tenacity, inspire yourself and others to move past all previous thresholds of possibility

Make Bold Decisions - We are creating a new world. Be optimistic, adventurous, and courageous. Leap fearlessly into the future

Always Build Trust - Say what you mean, mean what you say, and do what you say you’re going to do. We are all owners. We are one team

Never Stop Growing - Change IS the constant. Stay hungry and curious. Be relentless in the pursuit of progress

Find a way - Never settle, no excuses, nothing is impossible. Just make it happen

Our values guide us, and our mission drives us. Come join us and help deliver financial wellness for the whole family, putting the tools of wealth-making into everyone’s hands.

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VP, Growth Marketing | Acorns

At Acorns, we’re not just scaling a business. We’re scaling belief. We’re scaling long-term thinking in a world that rewards the short-term. We’re scaling the idea that growing your money can be just as natural, and just as satisfying, as spending it. We’re scaling access to investing, and to tools that help people take control of their money and their future.

We’re scaling financial wellness.

That kind of scale takes insight, creativity, and a deep understanding of people and culture. And we need someone to lead it.

You’ll build, manage, and inspire a world-class team focused on customer growth across Performance, Referral, Promotions & Incentives, Partnerships, and Organic. You’ll work closely with partners across product, brand, engineering, and analytics to uncover opportunities, unlock non-obvious levers, and turn insight into action. From high-velocity experimentation to global scale, you’ll help shape how we grow and who we grow with.

Because when you’re leading growth at a company built on the belief that small things can grow into something powerful, you’re not just scaling a business. You’re scaling what people believe is possible with their money — and with their future.

This role reports to the Chief Marketing Officer.

Acorns is a remote-first organization, offering the flexibility to work remotely while providing optional access to office space in Irvine, CA.

What you will do at Acorns:

• Fuel customer growth at scale: Lead the strategy and execution of all initiatives, managing a significant budget to efficiently acquire and activate new users.
• Unlock growth through insight: Partner with Analytics to surface data-driven insights that shape how, where, and why we grow—informing everything from budget allocation to channel mix to product priorities.
• Accelerate adoption: Collaborate with Product and Brand to craft go-to-market plans that drive awareness and usage of key features and offerings.
• Innovate at all levels: Identify overlooked levers, emerging channels, and creative tactics to uncover non-obvious growth opportunities across the user journey.
• Champion a test-and-learn culture: Establish a high-velocity experimentation cadence across channels and product surfaces—driving incremental wins and breakthrough ideas.
• Build the team that builds growth: Hire, develop, and lead a high-impact team across performance marketing, growth product, and analytics
• Operate within a global framework: Balancing new ideas, resource allocation, and ROI to maximize impact across diverse markets.

What you will bring to Acorns:

• 15+ years of experience in growth marketing, with a proven track record in marketing-led customer growth, including 5+ years in people management
• Proven track record of leading growth marketing for a consumer tech or subscription brand
• Expertise in managing multi-channel campaigns to optimize CAC & LTV
• Deep understanding and application of MMM and other measurement tools to performance-oriented strategies across the entire customer journey
• Hands-on knowledge with paid media platforms, with a strong understanding of performance marketing platforms and optimization techniques
• Exceptional analytical and strategic problem-solving skills to translate complex data into actionable insights that drive business growth and continuous improvement.
• Demonstrated experience motivating, supporting, and developing team members to meet performance expectations and build their careers
• Ability to align company vision and organizational goals with team execution
• Commitment to upholding policy and procedures per company standards
• Own strategic decision-making and effectively communicate direction to team members
• Hunger to deliver game-changing products
• Exceptional drive and precision in delivery
• A belief that your work is tied to your life's mission
• Optimistic about the potential of societal change

You are not expected to have experience with all listed requirements. If you feel passionate about Acorns' mission, vision, and values, please apply.

What we offer:

• Competitive salary and stock options
• A comprehensive benefits package for you and your family
• Flexible work location, hours, and paid time off
• 401(k) discretionary match
• Monthly Acorns account contribution & GoHenry account for your family
• Mindfulness and Financial Wellness resources, Headspace and Addition Wealth
• Acorns Career Development Program (Ongoing training sessions, development plans, development check-ins, Cornerstone’s online training platform)
• Roots Leadership Program for Emerging Leaders
• Community week onsite gatherings and various virtual events
• Talented and motivated team members who care deeply about one another, our mission, and our customers.
• The rare opportunity to create a new world. We inspire one another every day to do meaningful work that solves big societal challenges.

About Acorns:

Acorns is a financial wellness app that helps everyday people and families save and invest money for the long term. Since 2014, Acorns has grown into a global company with multiple life-stage products serving the needs of kids, teens, adults, and parents. Named one of Time’s “World’s Best Brands of 2024,” Acorns has helped over 14 million people save & invest over $25 billion dollars, much of it from spare change and small amounts.

Management Principles:

• Managers are constantly raising the bar
• Managers ensure all team members have a voice and a path
• No surprises - Managers give and receive feedback early and often
• Managers continuously assess performance action on concerns quickly
• Managers foster a resilient, results-oriented mindset

Compensation Information:

The pay range for this position at commencement of employment is expected to be between $235,000 and $276,000/year; however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements, including a sign-on bonus, equity grants, and discretionary cash bonus awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Work Authorization:

Acorns participates in E-Verify to confirm the employment eligibility of all newly hired employees. For more information about E-Verify, please visit www.e-verify.gov