Ruby Labs
Ruby Labs

Junior Email Marketing Specialist

July 13, 2025
Full-time
Remote · South Africa
Entry level
Marketing
Apply now

About Us

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

About The Role

We are seeking a proactive and detail-oriented Junior Email Marketing Specialist to support our growing CRM & Email Marketing team at Ruby Labs. This is an exciting opportunity to kickstart or deepen your career in digital marketing by contributing to impactful lifecycle campaigns across multiple fast-growing brands.

You’ll work closely with our CRM & Lifecycle Marketing Manager and Marketing Director to execute email workflows, A/B tests, localisations, and campaign performance tracking. You will learn and work with tools like Customer.io and Mixpanel, helping us increase engagement, retention, and conversions across all Ruby Labs brands.

Key Responsibilities

  • Campaign Setup & Automation: Build and launch email campaigns and automated workflows inside Customer.io based on provided briefs, templates, and copy.
  • A/B Testing: Set up A/B tests on subject lines, content, and CTAs to help optimise open rates and conversion rates.
  • Email Localisation: Coordinate and implement localisation of email content across multiple languages supported by our products, using AI tools and localisation guidelines.
  • Performance Tracking & Reporting: Track email performance metrics (open rate, CTR, CVR, unsubscribe rate, etc.) using tools like Mixpanel and Customer.io. Compile weekly reports and flag trends or anomalies.
  • Operational Support: Support the Marketing team with routine QA, list hygiene, tagging, and UTM tracking to ensure clean execution and data accuracy.
  • Cross-functional Collaboration: Collaborate with designers, product teams, and data analysts to ensure campaigns are on-brand, accurate, and effective.

Qualifications

  • Experience: 1–2 years of hands-on experience in email marketing, CRM, digital marketing, or marketing operations.
  • Technical Skills: Familiarity with Customer.io or similar tools (Klaviyo, Mailchimp, Braze, etc.). Exposure to Mixpanel, Google Analytics, or other data tools is a plus. Basic understanding of A/B testing and segmentation
  • Language & Communication: Strong written and verbal communication skills in English. Experience working with or localising multi-language content is a plus
  • Mindset & Soft Skills: Fast learner with a passion for email marketing. Detail-oriented and process-driven. Proactive attitude and ability to work independently. Strong organisational skills and ability to manage multiple tasks

Location

Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Benefits

Discover the perks of being part of our vibrant team! We offer:

  • Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
  • Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
  • Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
  • Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
  • Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1dHF4ctKlez75whdn-ybUwP5d5Wr0BdwVrorrm_fM40Q/preview

Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!

Interview Process

  • Application Submission: Provide your CV along with examples of past email marketing campaigns, automations, and results achieved.
  • Recruiter Screening (30 minutes): Discuss your background, experience, and fit for the role.
  • Task Assignment: Demonstrate your skills with a practical task related to email flows, segmentation, and A/B testing strategy.
  • Final Interview (60 minutes): Meet with the Marketing Director to discuss your vision for the role and potential impact at Ruby Labs.

Life at Ruby Labs

At Ruby Labs, we are more than a team; we're a community united in pushing the boundaries of technology and innovation. Our combined passion fuels our ambition for excellence, driving impact that resonates around the globe.

We are an equal-opportunity employer and celebrate diversity, recognizing that a diversity of thought and backgrounds builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate based on race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status. Join us and be part of a company that is crafting the future of technology across multiple industries.