Social Media Specialist

Our Client is seeking a contract Social Media Specialist to support strategic engagement efforts across multiple sustainability-focused initiatives. This part-time role requires approximately 25–30 hours per month and supports three different projects spanning Michigan, Washington, and national recycling efforts. The ideal candidate will be a proactive, experienced digital communicator who can craft compelling content strategies, drive audience engagement, and bring thoughtful social media insights to a mission-driven team. This is a remote position.

You Will:

• Develop and execute social media content calendars and campaigns tailored to each project’s goals and audience
• Create written and visual content based on established brand guidelines and messaging frameworks provided by the communications lead
• Follow internal review processes and post only approved content
• Drive content strategy to build brand awareness, increase engagement, and support campaign goals
• Track and report on platform performance metrics, including audience reach, engagement, and content impact
• Provide community engagement and monitor social platforms by responding to tags, mentions, and DMs using approved messaging
• Craft content across a range of formats, including static posts, videos, site promotions, newsletters, outreach campaigns, and internal communications
• Provide quarterly social media performance overviews and relevant trend insights, with occasional ad hoc reporting as needed
• Leverage social analytics tools to inform content improvements, optimize platform strategies, and influence engagement testing
• Attend virtual check-ins and collaborate closely with stakeholders, including clients, internal departments, and external vendors
• Stay current on social media trends, emerging platform behavior, and algorithm changes, particularly within sustainability and nonprofit sectors
• Work effectively within a limited monthly hour allocation to deliver maximum value across all supported initiatives

You Have:

• 4+ years of proven experience in social media management and digital marketing
• A successful track record of managing and growing online communities and brand engagement, particularly on LinkedIn and Facebook
• Experience supporting nonprofit, grant-funded, or mission-driven organizations, including incubators or sustainability programs
• A self-starting, organized, and highly motivated work style with the ability to juggle multiple projects independently
• Strong writing, editing, and proofreading skills with a keen eye for brand voice and messaging consistency
• Familiarity with Canva for graphic design and content creation
• Experience using tools like Kontentino for social scheduling and approvals is a plus
• Comfort presenting ideas, trends, or performance insights to clients or internal teams during virtual meetings
• Proficiency across key platforms including Facebook, Instagram, Twitter, YouTube, Pinterest, Google+, and Yelp
• Demonstrated excellence in social customer service and community interaction best practices

Logistics:

• Start Date/Duration: Starting ASAP and ongoing
• Hours/Week: Project work, roughly 20-25 Hours/Month
• Onsite/Offsite: Remote working roughly ET or CT hours (*Must be based in the US)
• Laptop/Software Requirements: Working on your own Laptop & Software
• Salary/Rate: $30-$35/Hour

Job #49704