Senior Brand Manager

The Sr. Brand Manager will be responsible for the successful execution of marketing programs and media plans which support the strategic goals and revenue objectives of Gannett Media Solutions brand partners. Reporting to the Sr. Manager of Brand and Account Management, this role will focus on a go-to-market strategy to drive revenue growth within strategic top accounts. Concentration of digital strategy will focus across platforms in search, SEO, social, targeted display and general digital solutions.

This individual should be skilled in managing client relationships, as well as developing and driving those relationships. In this role, you will act as an advisor and investigator. You will be responsible for understanding the clients’ business goals, analyzing current campaigns, the results, and recommending modifications to help achieve set client benchmarks. This is an individual contributor role with no direct reports. You will own the elements for strategic recommendation to help campaigns reach client expectations, while the current/existing directors and managers will own people management of teams and execution disciplines. The role we play is significant and we strive to exceed our goals and client expectations.

In This Role You Will

• Drive sales for multimedia marketing solutions focusing on the large, multi-location business sector with local, regional, or national decision makers, often with multiple decision makers and influencers.

• Define brand strategy and deliver measurable growth of brand product and revenue adoption.

• Collaborate with internal key stakeholders across product, client services, client solutions and sales operations to strengthen and elevate strategic relationships with regional and national brands.

• Develop opportunities and drive active participation in business organizations and industry groups that lend to business growth areas.

• Serve as a subject matter expert at industry events, trade shows and client conventions.

• Articulate value proposition and prove ROI with data.

• Create, execute, and manage custom marketing campaigns supporting multi-channel sales strategies and initiatives.

• Measure and report performance of all marketing campaigns, assess ROI and KPIs.

• Brainstorm, contribute and develop ideas in support of all brand marketing programs.

• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.

• Work closely with cross-functional internal B2B teams and sales enablement partners.

• Collaborate with advertising sales executives, local sales leadership, and other regional resources to develop integrated marketing solutions and build presentations that incorporate research, insights, creative concepts and other complex information for client proposals and report reviews.

• Execute marketing and sales support plans, including implementation of regional and corporate segments, client strategies, and market development strategies.

• Execute marketing campaigns to ensure content and brand messages are consistently built across multiple channels.

Expectations

You must have applied experience in digital marketing and/or media marketing at an expert level, with an advanced knowledge of the Search landscape, Programmatic Video/Display, Social, Creative Digital Design, & other digital advertising mediums. You should also have a cross-section of skills spanning:

• Advertising strategy
• Project Management
• Technology
• Attention to Detail
• Consumer Insights and Third-party Marketing Data Models
• Google Analytics
• Implementation of Data-driven Decisions
• Digital and/or Traditional Advertising Sales

Key Qualifications

• Creative thinker with strong time management and organizational skills with exceptional attention to detail.
• Ability to lead the discussions related to strategic recommendations or campaign performance in critical in-person meetings including quarterly business reviews, annual reviews or save efforts.
• Willingness to collaborate cross functionally and navigate effectively through multiple functions in the organization. Ability to manage heavy workloads with flexibility to rapidly shift priorities based on organizational needs.
• 5+ years of experience in the digital space, in an agency environment, or in-house equivalent.
• 5+ years of leading sales and marketing efforts for clients.
• 2+ years of client service/account management centered around managing clients’ portfolios which include solutions that are multi-faceted.
• Exceptional written and verbal communication skills with the ability to effectively communicate complex digital/traditional marketing concepts.
• Expert knowledge and understanding of paid search, with advanced knowledge of social, email marketing, display, and an understanding of new media consumer behaviors and trends.
• Knowledge of Google Data Studio and/or other reporting platforms, with ability to determine advertising “story” from metrics.
• Ability to distill information within Microsoft Excel or utilizing data visualization tools.

Performance Measurements Include (but Are Not Limited To)

• Ability to connect professionally with other teams to ensure smooth and on-time deliverables.
• Ability to drive urgency with internal teams to meet & exceed external client commitments.
• Ability to identify product diversification, revenue retention and expansion opportunities.
• Ability to make recommendations and facilitate remediation efforts for distressed accounts or clients that lack strategic direction (the latter especially applicable to new brands).

#LOCALiQ

The annualized base salary for this role will range between $60,000 and $80,000.  Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.