Brand President

Description

Brand President

HorsePower Brands is a portfolio company of franchise brands in the home services industry delivering first-in-class customer service and experiences! As a rapidly growing enterprise, it’s important that our employees have an entrepreneurial attitude, an embracing mindset toward change, and can manage/prioritize multiple concurrent projects.

Compensation, Benefits, & Perks

• Seniority based PTO levels
• Medical
• Dental
• Vision
• Retirement
• Technology Package
• Fantastic Company Culture
• Company Events
• SWAG!

Position Overview

The Brand President is responsible for leading the overall strategy, performance, and growth of the brand. This role drives the long-term vision and business model development in alignment with corporate goals, while ensuring strong brand identity, market presence, and franchisee success. The Brand President leads cross-functional teams, oversees brand operations and financial performance, supports franchise development and onboarding, and fosters a high-performing team culture rooted in accountability and results. This individual will serve as the brand’s strategic leader, focused on scaling a sustainable and competitive franchise network through operational excellence and deep collaboration across internal departments and franchisees.

Key Accountabilities

• Brand Strategy: Lead the development and execution of the brand’s long-term vision, business model, and market positioning. Drive innovation and strategic partnerships to ensure competitiveness and alignment with corporate goals.
• Brand Performance: Oversee brand identity, marketing, and public relations to ensure consistency and alignment with brand values. Manage brand-level financials, pricing strategies, vendor relationships, and compliance.
• Franchisee Success & Operational Excellence: Support franchisee growth and profitability through coaching, performance monitoring, and financial optimization. Streamline operations and partner with internal teams to deliver effective, scalable support.
• Building Team & Culture: Recruit, develop, and lead a high-performing team aligned with the brand’s mission and values. Foster a culture of accountability, engagement, and transparent communication.
• Franchise Development: Collaborate on franchisee recruitment, vetting, and onboarding to ensure alignment with brand standards. Support new franchisees through training, coaching, and launch readiness to drive long-term success.
• Other duties may be assigned.

Requirements

• Minimum of ten (10) or more years of executive leadership or five (5) or more years franchising leadership experience.
• Strong strategic thinking and analytical skills, with the ability to translate insights into actionable plans.
• Excellent communication and interpersonal skills with the ability to influence and inspire teams in a date-driven environment.
• Demonstrates ability to building a successful and high performing team.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple project simultaneously.
• Bachelor’s degree in business administration, marketing, or communications or related field
• Experience working in franchise environment preferred.
• Experience with the Traction EOS Model preferred.

Physical Requirements

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. The associate in this role should be able to stand, sit at an office space, see, hear, and understand speech, communicate, lift computer equipment, supplies and materials, use office equipment and computers. The associate is exposed to typical office working conditions. If requested by an applicant or employee, we may provide reasonable accommodations to enable individuals with disabilities to perform the essential job functions. The above statements are intended to describe the general nature and level of work performed. They are not intended to be construed as an exhaustive list of all duties required of personnel so classified. We have the exclusive right to alter this job description at any time without notice.

SVHB Marketing LLC d/b/a HorsePower Brands, is committed to Equal Employment Opportunity and to attracting, retaining, developing, and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We provide a work environment free from discrimination and harassment, and where employees are treated with respect and dignity.

• EOE/E-Verify Employer**

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