Razer Inc.
Razer Inc.

Sr. Global Retail Marketing Manager

May 23, 2025
Full-time
Remote · United States
Mid-Senior level
Marketing
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Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities

We’re looking for a Global Retail Marketing Manager to turn our stores into dynamic community hubs for gamers. You’ll lead the strategy and planning of immersive in-store marketing programs—product launches, events, workshops, and demos—that elevate Razer’s brand worldwide.

The ideal candidate blends creativity and strategy, with experience driving in-store experiences, influencer partnerships, and online-to-offline retail integration. You’ll craft global campaigns tailored to regional gaming cultures, boosting foot traffic and brand engagement in every store.

Key Responsibilities

  • Strategic Planning & Leadership

  • Develop and lead the overall marketing strategy for RazerStore, aligning with global and regional business goals.

  • Define and execute demand generation plans that drive traffic, engagement, and conversion across all store locations.

  • Collaborate with senior leadership to align marketing initiatives with product launches, local events, and brand positioning.

  • Retail & In-Store Marketing

  • Oversee the execution of in-store creative campaigns and promotional activities.

  • Partner with the digital D2C team to deliver a cohesive omni-channel customer journey.

  • Plan and implement initiatives to attract target audiences and increase in-store footfall.

  • Campaign Management & Analytics

  • Lead the planning, execution, and optimization of promotional campaigns in sync with product launches and regional events.

  • Analyze campaign performance, retail metrics, and customer behavior to inform future strategies.

  • Provide regular reporting on campaign effectiveness and customer engagement across platforms.

  • Customer & Community Engagement

  • Manage and segment the customer database to enable personalized marketing and loyalty initiatives.

  • Drive social content strategy for RazerStore, including the development of a dedicated social calendar with community input.

  • Collaborate with global marketing, esports, and strategic partners to support retail and gaming events.

  • Cross-Functional Collaboration

  • Work closely with the sales team to align marketing efforts with business objectives and optimize campaign impact.

  • Serve as the key liaison between retail operations, creative, and digital teams to ensure consistent brand messaging.

Qualifications

Pre-Requisites :

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Bachelor’s degree in Business, Marketing, or a related field; MBA or advanced degree preferred.
  • 6-10+ years of experience in retail marketing, program management, or community engagement, preferably within the gaming or tech industry.
  • Proven ability to design and execute retail marketing campaigns that drive engagement, brand consistency, and community activation across global and regional markets.
  • Strong understanding of gaming culture and trends, with a passion for connecting with and inspiring gaming and tech communities.
  • Skilled in storytelling and concept development to bring retail moments to life.
  • Experience with loyalty programs, promotions, and experiential marketing.
  • Excellent communication and collaboration skills to brief and align cross-functional teams.
  • Organized, creative, and strategic; thrives in a fast-paced, cross-functional environment.
  • Willing to travel internationally to support regional teams and programs.

Salary Ranges (per Annum)

$110,169.00 - $183,615.00

Disclaimer: Exact compensation may vary based on skills, experience, and location.

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