Wiraa
Wiraa

Social Media Specialist

April 21, 2025
Other
Remote · United States
Associate
Marketing
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About The Company

System Pavers is the nation’s leading outdoor remodeling company, having transformed the outdoor living spaces of over 90,000 homeowners since 1992. With a legacy of craftsmanship, quality, and client satisfaction, we specialize in designing and installing stunning outdoor features including patios, driveways, walkways, and more. As a well-established and rapidly growing company, we are committed to bringing talented individuals into our team who are passionate about delivering excellence and driving growth.

About The Role

We are seeking a Temporary Social Media Specialist who thrives at the intersection of creativity and performance marketing. Reporting to the Director of Performance Marketing, this full-time remote position is an exciting opportunity to take ownership of System Pavers’ social media presence and connect those efforts directly to lead generation, website traffic, and overall business performance.

This role is more than content publishing—it’s about crafting and executing a results-driven social strategy that aligns with the company’s broader marketing initiatives and brand identity. You’ll collaborate closely with both the performance marketing and creative teams, while also working independently to create compelling content and optimize engagement.

Key Responsibilities

  • Develop and execute a comprehensive social media strategy to support business growth
  • Create high-quality, engaging content (copy, images, videos, and interactive assets) tailored to each platform
  • Maintain consistent and authentic brand messaging across all social channels
  • Drive community engagement and manage partnerships with user-generated content contributors
  • Collaborate cross-functionally to align social media efforts with company-wide campaigns
  • Monitor trends, track KPIs, and use data to guide content and engagement strategies
  • Stay informed on emerging platforms, tools, and best practices

Experience & Skills

  • 4+ years of social media management experience, ideally with a focus on performance marketing
  • Strong track record of developing strategies that increase traffic, engagement, and lead conversion
  • In-depth understanding of social platform algorithms, best practices, and audience behavior
  • Excellent writing, storytelling, and visual content skills
  • Familiarity with SEO, digital funnels, and conversion rate optimization
  • Self-starter who can execute with minimal oversight while collaborating effectively
  • Highly organized, analytical, and trend-aware

Compensation

This is a temporary, full-time, remote position. Hourly compensation ranges from $26.78 to $33.48, depending on experience.

Equal Opportunity

System Pavers is proud to be an inclusive and equal opportunity employer. We celebrate diversity and are committed to creating an environment where all individuals are treated fairly and respectfully. All qualified applicants will be considered for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, or veteran status. Employment offers are contingent upon passing a background check, and a clean driving record is required for any roles involving job-related driving.