Director, Digital Marketing

🌍 Can you help us change the world?

It’s true. At Mews, we dream big. As a Hotel Tech unicorn valued at $1.2b, we’re propelling new-generation cloud technology within global hospitality. With our industry-leading property management solution**,** we’re enabling the world’s most revolutionary hospitality brands to accelerate their digital transformation.

We’re on the lookout for ambitious, tenacious and passionate people who want to join the next generation of innovators and disrupt the hospitality industry with us. Sound good so far? Keep reading and tumble down the Mews rabbit hole... 🐇

🧑🏻‍💻 About the role

First things first: you want to know what you’re actually applying for. It’s impossible to capture every nuance of a role – especially at a rapidly growing company like Mews – but if we had to distil it down to a job description (which we do because this is a job description), it would be this:

As Director, Digital Marketing you will define and execute Mews’s global strategy on paid and owned channels. You will lead a team of marketing specialists that drive performance in channels like Paid Social, Paid Search, Email, SEO, and Mews.com. You’ll work with cross-functional stakeholders within Marketing and the broader go-to-market organization to achieve our business objectives. The right person for this role can build a media plan based on company revenue and pipeline targets, have a clear vision for world class reporting + analytics, and understand the relationship between creative + content and channel performance. You’re highly comfortable in Excel and love data, and you can also provide constructive feedback on creative assets. This role is an important leader in the marketing organization and will help set a new bar for digital marketing at Mews. You will report into the VP, Growth.

✅ Your mission, should you choose to accept it

• Partner with the VP, Growth to set the global digital marketing strategy across paid and owned channels with a goal of exceeding our pipeline targets
• Manage global digital marketing budget like a portfolio, investing in high impact initiatives that will generate positive ROI for Mews
• Work with Marketing Analytics team to build dashboards and reporting functionality that help influence our future investment strategy
• Collaborate closely with the Director of Content and Campaign Management team to deliver always-on digital marketing campaigns that increase awareness of and demand for Mews
• Tactically, lead channel optimizations across paid social, paid search, Lifecycle (Email), SEO, and the Website. You’ll know what great looks like and help your team achieve that level of performance
• Lead a culture of experimentation through A/B testing, incrementality testing, and channel experimentation to unlock new growth levers for Mews
• Set a cadence for performance review and ongoing improvements across your channels
• Work with Email team to build lifecycle journeys and nurture programs that convert existing Marketing contacts into Demos
• Manage a results-driven digital marketing team that with a culture of data-driven decision making, accountability of channel strategy, and ownership of business outcomes
• Work with Customer Success, Sales, and Product to create a frictionless customer journey where each touchpoint feels connected to platform onboarding, Customer Success communications, and upsell/cross-sell opportunities

🤝️ You’ll be a great fit if you bring a few of the below with you:

• 9-11+ years of experience with deep background in global B2B marketing leadership roles
• Player/coach mentality, you provide direction but can jump in the weeds if needed
• Track record of driving revenue growth and market expansion in the hospitality technology sector
• Deep expertise in digital marketing strategies at companies with direct sales teams
• Proven experience optimizing B2B SaaS metrics, including CAC and customer LTV. Track record of improving lead conversion rates in a subscription-based business.
• Strong understanding of how to use digital channels to influence B2B buyer journeys in hospitality technology
• Understanding of AI tools with an ongoing curiosity about how to leverage them in the day-to-day
• Data-driven approach to B2B marketing with extensive experience in marketing attribution modeling, sales funnel optimization, and measuring campaign effectiveness across sales cycles
• Experience leading teams while coaching + developing talent

Required Skills

• 4-6 years proven marketing leadership experience
• Excellent leadership and organizing skills
• Analytical and creative thinking
• Exquisite communication and interpersonal skills
• Up to speed with current and online marketing techniques and best practices
• Thorough knowledge of web analytics
• Customer-oriented approach with aptitude

🎉 What’s in it for you?

Did you know that Mews was named the Best PMS of 2025—for the second year in a row—and has previously been recognized as the Best Place to Work in Hotel Tech for two consecutive years? Now you do! While much of this success is thanks to our incredible team, part of it is also because of the fantastic perks we offer. Beyond working alongside amazing colleagues and tackling exciting challenges, you’ll enjoy:

• Participation in the Company shares program
• Best-in-class Parental Leave Policy. At Mews, as the primary caregiver you get 6 months of fully paid parental leave, and as a secondary caregiver, you get 2 months of fully paid parental leave.
• (No matter your location, this can be used during the 1st year and applies if you've been employed for at least 1 year at Mews)
• Flexible Benefits via the ThanksBen platform
• Unlimited paid holiday (no, this is not a typo)
• Wellness Wednesday's (once a month, the whole company enjoys a day where you can attend to your own well-being)
• Remote/flexible working (we're 100% hybrid-proof, but we cannot hire from anywhere in the world unfortunately, so feel free to reach out and check with us!)
• Monthly working from home allowance and a monthly healthcare insurance allowance (we want you to be happy & healthy)
• Regular team events and socials