Performance Marketing Manager — Media Buyer

About Excel™

Ranked 6X by Inc. 5000 as one of the fastest-growing companies in America, Excel™ specializes in digital advertising and performance marketing, playing a pivotal role in connecting consumers with insurance brands, at scale. We partner with large strategic brands such as insurance carriers, brokers, and agencies, supplying them with high quality prospects looking for their services. This involves owning and operating top-rated insurance websites that we promote via paid search marketing driving the highest-intent consumers looking to acquire an insurance plan to meet their needs.

• Our Vision: Buying great insurance should be simple.
• Our Mission: Helping insurance brands acquire the right customers at scale.
• Our Values: Honesty, Passion, Intelligence, Innovation, Realness, Impactful, Proactive, Digital-First.

Our team

At Excel™ we believe remote working is an important way to enable people to achieve their best work while maximizing time efficiency and personal freedom. Our culture is based on team-based performance that is highly aligned but loosely coupled, extreme ownership, growth mindset, curiosity, personal accountability, and we flourish because of the creativity and input from our team members. As an agile and innovative company, we are always looking for our next high performer to help transform the future!

Job Description

Are you a dynamic and data-driven Performance Marketing Manager seeking your next exciting opportunity in Media Buying? Join a team of A-level players and work remotely to propel growth in the Insurance industry. At Excel, we help insurance brands acquire the right customers at scale.

The Performance Marketing Manager drives our mission by crafting and executing data-driven marketing campaigns across search and non-search platforms. This role focuses on identifying new growth opportunities to enhance campaign performance and profitability. The ideal candidate will be responsible for launching and optimizing campaigns across platforms including Google, Bing, and Meta, while ensuring scalability and best practices in campaign setup and structure.

Key Responsibilities

• Campaign Execution & Optimization
• Manage and optimize paid search and PPC campaigns across Google Ads and Microsoft Ads (Bing), & Insurance Specific Media Platforms.
• Monitor & Improve KPIs like: ROAS, CPA, Impression Share, CTR, Spend
• Conduct deep data analysis to guide bidding, segmentation, and creative testing
• A/B test ad copy, audience strategies, and keyword sets to uncover performance drivers
• Research new keyword opportunities and emerging SEM trends
• Document learnings and present structured reporting to leadership
• Collaborate cross-functionally with media buyers, design, and analytics teams to execute high-ROI initiatives

Qualifications

• 2–4 years of hands-on PPC experience in performance marketing
• Proven success managing campaigns with $50K+ monthly spend
• Proficient with Google Ads, Microsoft Ads, and campaign management platforms
• Strong analytical skills in Excel / Google Sheets (Pivot Tables, VLOOKUP, etc.)
• Comfortable working independently in a fast-moving, remote environment
• Experience in insurance and/or lead generation is a bonus
• A process-driven, analytical marketer who thrives on deep work and measurable results
• Precise, organized, and obsessive about improving key performance metrics
• Constantly testing, optimizing, and refining every campaign detail
• A no-nonsense communicator who values clarity over fluff
• Highly independent, proactive, and quietly competitive
• Naturally curious — always researching, learning, and uncovering insights others miss

Reporting relationships

• Reports to: Director of Media Buying
• Direct reports: None

Compensation Mix

• Fixed base salary
• Variable performance bonus
• Long term value through Incentive Units
• $1,000 Learning Allowance
• Company-sponsored benefits

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• Short term disability insurance
• Long term disability insurance
• 401(k) plan
• Flexible schedule
• Paid time off
• Parental leave

Perks

• Holidays, vacation, and personal paid time-off
• Work-life flexible while committed to growth
• The entire company is remote/work from home
• Company provided computer hardware/software
• Unlimited growth and development opportunities

Next steps

If you are interested in this opportunity, want to grow with a company that is invested in you and the future, apply now to be considered for this position! It is highly recommended you read our culture memo at https://excelimpact.com/culture before applying to ensure you could be a good cultural fit.

The Pay Range For This Role Is

70,000 - 90,000 USD per year(Remote)