Wiraa
Wiraa

Social Media Manager

April 21, 2025
Full-time
Remote · United States
Associate
Marketing
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About The Company

Character.AI is transforming how people connect, learn, and tell stories through interactive entertainment. With over 20 million monthly users, our platform allows individuals to explore their creativity and imagination through unlimited conversations and AI-driven characters. Recognized as Google Play’s AI App of the Year and having reached unicorn status in just two years, Character.AI is redefining consumer AI and pioneering a new entertainment paradigm.

We are a fast-growing company backed by cutting-edge technology, and we’re on a mission to push the boundaries of what’s possible in human-computer interaction.

About The Role

Character.AI is seeking a highly creative and strategic Social Media Manager to lead the company’s social media presence across TikTok, Instagram, YouTube, LinkedIn, and other emerging platforms. This is a unique opportunity to shape our brand voice, drive user engagement, and build awareness through innovative content and campaigns.

As the Social Media Manager, you’ll own our entire social media strategy from ideation through execution, collaborating with creators, agencies, and internal stakeholders to create compelling content that reaches beyond our core audience. You’ll also oversee analytics, editorial calendars, trend tracking, and cross-functional partnerships to support product launches and community engagement.

This role is fully remote, with paid travel to our San Francisco headquarters for collaborative sprints and in-person team innovation weeks.

Key Responsibilities

  • Define and execute a bold and data-driven social media strategy across key platforms
  • Grow brand awareness by 10% and increase follower count by 50% within six months
  • Own and manage the social media editorial calendar, including planning, content development, and performance tracking
  • Produce engaging video content that showcases Character.AI’s unique capabilities and user stories
  • Collaborate with agencies, vendors, and creators to generate high-impact campaigns
  • Identify and partner with creators to highlight authentic use cases of Character.AI
  • Monitor cultural trends and viral moments to seamlessly integrate Character.AI into conversations that matter
  • Work closely with Community and Product teams to amplify key initiatives and product updates

Requirements

  • 3–5 years of digital marketing or social media experience for consumer brands
  • Proven track record of growing and engaging social audiences across TikTok, Instagram, YouTube, and more
  • Strong portfolio or reel of video-first social content and campaigns
  • Skilled in editorial planning, storytelling, and brand communication
  • Deep understanding of Gen Z and Millennial culture and online trends
  • Experience working in fast-paced startup environments
  • Self-starter mindset with strong communication and organizational skills
  • Ability to deliver results with limited resources

Equal Opportunity

At Character.AI, we believe that innovation thrives in diverse and inclusive environments. We welcome applicants from all backgrounds and do not discriminate on the basis of race, religion, gender, sexual orientation, age, disability, veteran status, or national origin. Your unique perspective matters to us, and we’re committed to building a team that reflects the world we serve.