Senior Marketing Executive (Product Division)

Role Overview

This Senior Marketing Executive will lead and execute product-focused marketing initiatives, including eCommerce campaign support, EDM/Telegram communications, digital performance coordination, product merchandising, and brand storytelling for skincare. The role is pivotal in scaling product revenue across both online and retail touchpoints.

Responsibilities:

• Plan and execute marketing campaigns for products (seasonal, GWP, bundles, landing promotions)
• Manage loyalty and affiliate program communications (EDM, WhatsApp, Telegram)
• Roll out content across Telegram, EDM, IG, TikTok, Facebook, landing pages, and Shopify
• Develop product storytelling and educational materials for both external and internal use
• Maintain the campaign calendar and manage the product launch checklist Coordinate with the logistics team on inventory planning
• Work closely with the creative team to ensure the timely delivery of visuals and packaging collaterals
• Support brand collaborations and e-commerce tie-ups
• Track and report product-specific campaign performance and ROI
• Drive new client acquisition through various channels (referral, performance marketing, SEO/SEM, product quiz, etc.)
• Increase client retention, repeat rate, average basket size, and annual transaction value
• Lead major campaigns (e.g., 11.11, CNY Sale)
• Manage and update website content and product-related posts to educate and engage customers
• Provide regular campaign reports, budget tracking, and performance analysis (ROI, ROAS, KPIs)
• Manage KOLs and affiliates, and track PR coverage on products

Requirements:

• Minimum 3 years of experience in Marketing and Communications
• Bachelor's Degree in Marketing, Business, Computer Science, or a related field
• A team player with a proactive and self-driven mindset
• Proficient in Microsoft 365, Klaviyo, Meta, Canva, and Adobe tools
• Strong copywriting and coordination skills
• Highly organized, detail-oriented, and hands-on
• Working knowledge of web design and AI tools is a plus