Marketing Specialist

Position: Marketing Specialist (LATAM)

Compensation: $1,500 – $2,000 USD monthly

Location: Remote (LATAM)

About the Role:

We are seeking an analytical and results-driven Marketing Specialist to join our team. This role is focused on the technical and analytical aspects of marketing, with an emphasis on data analysis, performance tracking, and optimization — rather than creative content production.

The ideal candidate will excel at analyzing metrics, identifying trends, and transforming insights into actionable strategies that improve marketing effectiveness. If you thrive on numbers, dashboards, and measurable impact, this opportunity is for you.

Key Responsibilities:

• Monitor, track, and analyze digital marketing campaigns across channels, including email, social media, paid media, and SEO.
• Generate reports to evaluate campaign performance and recommend data-driven improvements.
• Optimize marketing funnels and conversion paths based on data insights.
• Manage analytics tools and dashboards to ensure accurate tracking and reporting.
• Collaborate with marketing and sales teams to align metrics with overall business goals.
• Research competitors and industry benchmarks to identify gaps and opportunities.
• Support the implementation of A/B tests and other performance optimization experiments.

Qualifications:

• Degree in Marketing, Business Analytics, Data Science, or a related field.
• 2+ years of experience in marketing analytics or a similar data-driven marketing role.
• Strong proficiency with analytics platforms such as Google Analytics, HubSpot, and CRM tools.
• Skilled in using Excel, Google Sheets, and/or data visualization tools.
• Ability to interpret complex data and present actionable insights clearly.
• Highly organized, detail-oriented, and proactive in identifying and implementing solutions.