Marketing Operations Specialist (Hubspot)

About The Company

Aledade is a public benefit corporation dedicated to empowering independent primary care. Founded in 2014, Aledade has become the largest network of independent primary care practices in the country, helping healthcare providers deliver better care to patients while thriving in value-based care. We are committed to transforming the healthcare system to focus on what matters most: keeping patients healthy.

Our work strengthens the continuity of care, aligns incentives, and ensures primary care physicians are compensated for their role in improving patient outcomes. If you are passionate about making healthcare better for patients, practices, and society, and are eager to join a collaborative, inclusive, and remote-first culture, Aledade is the place for you.

About The Role

Aledade is seeking a Marketing Specialist (Growth Operations) to play a key role in scaling marketing efforts with efficiency and precision. As part of the Growth Marketing team, you will work closely with cross-functional teams to optimize our tech stack, particularly focusing on HubSpot and Salesforce. You will ensure accurate data flow, reporting, and lead tracking, while also supporting campaign execution, onboarding new tools, and driving innovations that enhance how we engage with our prospects and customers.

This role is ideal for someone with a passion for solving complex problems, a collaborative mindset, and a desire to leverage technology to create seamless, inclusive customer experiences. The role offers remote work flexibility, allowing candidates to work from anywhere within the United States.

Primary Responsibilities

• Maintain and govern HubSpot processes and collaborate with Marketing and Operations teams to optimize system infrastructure
• Provide technical support for HubSpot users, including advanced workflows, conditional logic, and triggers
• Ensure accurate attribution, lead tracking, and reporting across campaigns
• Oversee the integration of HubSpot with Salesforce, and assist with event campaign setup
• Maintain and track QR codes and form data for accurate reporting
• Support the integration of new marketing technologies and drive adoption across teams
• Identify opportunities for workflow optimization and automation
• Document best practices, processes, and reporting for newly implemented tools

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Minimum of 2 years’ experience managing HubSpot marketing automation platform
• 5+ years of combined experience in project lead, affinity marketing, marketing operations, digital marketing, demand generation, B2B marketing, or marketing analytics
• Strong project management skills, with experience in managing multiple priorities and deadlines
• Proficiency in platforms like HubSpot, Salesforce, and email marketing tools
• Experience implementing and onboarding new technologies
• Strong written and verbal communication skills for cross-functional collaboration
• Analytical mindset with experience in tracking and optimizing campaigns

Compensation & Benefits

• Competitive salary: $65,000 - $75,000 per year, with bonus and equity options
• Flexible work schedules and remote work opportunities
• Comprehensive benefits including health, dental, and vision insurance, with up to 80% coverage for employees and dependents
• 21 days of PTO in the first year, 12 weeks paid parental leave, and more
• Stock options and 401(k) with up to a 4% match
• Six-week paid sabbatical after six years of service
• Additional perks like an Educational Assistance Program and Clinical Employee Reimbursement

Equal Opportunity

Aledade is an Equal Opportunity Employer. We are committed to fostering a diverse and inclusive environment. All employment decisions are based on merit, qualifications, performance, and business needs. We celebrate differences and encourage individuals from all backgrounds to apply. Aledade does not discriminate based on age, race, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, religion, disability, medical condition, genetic information, marital status, veteran status, or sexual orientation.