The Minded Institute
The Minded Institute

Marketing Manager

April 21, 2025
Full-time
£40,000.00/yr - £40,000.00/yr
Remote · United Kingdom
Not Applicable
Marketing
Apply now

Are you a strategic marketing professional ready to drive meaningful impact in integrative healthcare?

Join The Minded Institute, a pioneering organisation at the forefront of integrating yoga therapy and holistic approaches into mainstream healthcare.

The Minded Institute is a global leader in training yoga and healthcare professionals in evidence-based, mind-body approaches that support the whole person care through the emerging field of yoga therapy. Our work helps individuals with mental health challenges, chronic conditions, and those seeking integrated pathways to well-being. Alongside professional training, we are dedicated to public education, raising awareness, and advancing understanding in this transformative field.

We are looking for a Marketing Manager to spearhead our marketing and communications strategy. This role requires a proactive, creative thinker who can translate nuanced ideas into compelling content, drive engagement, and elevate our digital presence. You’ll work closely with our founder and wider team to grow our brand, develop innovative campaigns, and build relationships with key stakeholders.

What You’ll Do

Content Creation & Social Media

  • Create engaging weekly copy for a variety of social media platforms (IG and FB)
  • Write articles and blog posts for a variety of publications
  • Manage and grow our private Facebook student community and expand this audience through additional channels
  • Film and edit short-form content for social engagement
  • Design eye-catching graphics using tools like Canva

Digital Strategy & SEO

  • Optimise social media strategy using AI and audience insights
  • Develop, manage, and execute SEO strategies for all website updates (WordPress)

Marketing & Business Development

  • Drive revenue growth through integrated sales and marketing initiatives
  • Manage and grow existing partnerships
  • Generate leads and nurture new partnerships to expand our reach
  • Manage and write newsletters (monthly student roundups & research paper distribution)

Event & Course Management

  • Coordinate events, prepare promotional materials, and organise stand bookings
  • Support the development of on-demand courses, briefing videographers and planning shoots.

Who You Are

  • Proven marketing experience with a track record of growing brands and delivering impactful campaigns
  • Strong communication skills, able to simplify complex ideas into accessible content
  • Proactively leverages AI-supported tools and trends to innovate and scale marketing efforts across platforms
  • Experience with SEO, WordPress, and blog content management
  • Ability to create marketing assets for social media (e.g., Canva)
  • Detail-oriented mindset with the ability to work independently and take initiative
  • Passion for holistic health, mental well-being, and biopsychosocial approaches
  • Skilled at communicating nuanced concepts in a way that is exciting and digestible for diverse audiences
  • Commutable to London, to be able to support in-person filming and events (1-2 times per month)

💰 £40,000 per annum

📍 Remote role with access to London for events