Marketing Coordinator

Company Overview

Pearl West is a portfolio of high-growth consumer brands built for performance and scale. We own and operate multiple eCommerce-first businesses across wellness, supplements, skincare, and lifestyle—with over $40M+ in annual run-rate revenue. Our brands sell across Amazon, TikTok Shops, and Shopify, scaling rapidly using a centralized, operator-led model.

We’re not just a marketing company. We build, scale, and exit brands like startups—with the capital and playbooks of private equity. Our culture is fast-paced, flat, and focused on execution. If you’re eager to learn, grow, and make a real impact, this is the place for you.

Role Overview

We’re seeking a Marketing Coordinator—ideal for a recent graduate—ready to dive into hands-on digital marketing and brand growth. You’ll collaborate closely with our growth, creative, and marketplace teams to learn how 7–8 figure CPG brands scale—from content testing and influencer outreach to full-funnel optimization.

This is a full-time, remote role. You’ll be working virtually with top performers and gaining meaningful experience in fast-moving eCommerce environments across Amazon, TikTok, and Shopify.

This isn’t a passive or support-only position—you’ll play an active role in executing digital campaigns, developing content strategies, coordinating product launches, and analyzing performance data to drive growth across multiple channels.

Key Responsibilities

• Assist with digital campaigns across Amazon, TikTok Shops, Shopify, and other marketing channels including social media, email, SMS, and content marketing
• Support copywriting projects and scriptwriting for marketing content
• Source ideas, spot trends, and organize creative assets to support content development
• Help coordinate influencer and user-generated content (UGC) outreach and asset collection
• Conduct competitive and market research to inform new product launches and campaigns
• Participate in growth team meetings, brainstorming sessions, and post-launch performance reviews
• Collaborate with creative and media teams to QA assets and campaigns
• Use tools like Airtable, Google Sheets, and Slack to support campaign execution

What You’ll Learn

• How high-growth consumer brands scale in real time
• What makes content convert across TikTok, Amazon, and landing pages
• The foundations of paid media, funnel strategy, and influencer marketing
• How to think like a growth operator, not just a marketer
• How fast-moving remote teams collaborate to launch, test, and scale products

Candidate Profile

You Might Be a Fit If You:

• Are a recent graduate in marketing, communications, business, or a related field
• Are obsessed with TikTok, creators, and emerging consumer trends
• Want to work in a fast-paced, entrepreneurial environment with real ownership and impact
• Are curious, reliable, organized, and proactive
• Want to break into digital marketing, growth, or brand strategy

Not a Fit If You:

• Prefer watching from the sidelines rather than actively contributing
• Have difficulty managing fast-paced environments or shifting priorities

Requirements

• Passion for marketing, eCommerce, or consumer brands
• Familiarity with social media platforms like TikTok, Instagram, and YouTube
• Strong communication and organizational skills
• Bonus: Experience managing your own social media or content projects

Why Join Pearl West?

• Real Mentorship: Work with experienced operators in performance marketing and eCommerce
• Hands-On Learning: Contribute to real campaigns with measurable business impact
• Career Growth: Build resume-ready skills that open doors across marketing, growth, and brand strategy
• Culture: High-performance, low-ego, and radically candid
• Remote Flexibility: Work from anywhere while staying connected through digital tools

Application Process

• Submit your resume and a short note on why this role excites you
• Initial interview with HR
• Complete an assessment
• Final interview with the Marketing Lead

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