Product Marketing Manager

About Us

Félix is a chat-based platform that enables Latinos in the US to send money home, pioneering remittance services via WhatsApp. We combine Blockchain and Artificial Intelligence to disrupt how remittances are done today and build the future of cross-border payments.

By joining Félix, you will be part of the most innovative company in the cross-border payment industry. We recently received investment from top VCs from Silicon Valley, Europe, and Latam, as well as we won Blockchain and AI innovation and application awards at the Wharton Business School. In 2024, Félix was selected as “Endeavour Entrepreneur” by its global network and was a recipient of the CrossTech Fintech Startups Award. You will be joining the journey to build a financial platform and become a companion to the Latino community in the United States! We're obsessed with our customers, and we're building a product that truly empowers them. We are a team of extremely talented high performers, loyal to each other, and committed to providing a magical experience to all our users. We're all owners, driven by a shared vision to create sustainable value. We move with urgency and focus, always striving for excellence and exceeding expectations.

About The Role

We’re looking for a Product Marketing Manager to bridge the gap between growth, brand, and our users. You’ll be responsible for shaping how we position and communicate Félix’s value across our website, landing pages, and referral program touch points.Your core mission will be to optimize the full funnel experience, ensuring that messaging is clear, consistent, and culturally resonant, while improving UX/UI to drive measurable impact on conversion, activation, and retention KPIs. You'll craft and execute high-performing narratives that not only tell our story, but also move users to action.

Responsibilities

• Own and evolve messaging across Félix’s marketing surfaces: website, landing pages, referral flows, emails, and more.
• Collaborate with Design and Product to optimize UX/UI for clarity, consistency, and conversion
• Partner with Growth to develop, launch, and test high-impact campaigns, with a strong focus on measurable outcomes
• Define and maintain our messaging hierarchy, tone of voice, and content consistency across touchpoints
• Audit and improve the performance and clarity of our referral program communication
• Analyze user behavior and funnel data to inform copy decisions and surface new growth opportunities

Requirements

• 3+ years of experience in product marketing, growth marketing, or conversion-focused content strategy
• Native or bilingual proficiency in Spanish and English
• Strong understanding of Latino audiences and cultural dynamics
• Familiarity with tools like Figma, Google Analytics, Amplitude, Clarity, or Posthog.
• Proven experience crafting landing pages and messaging that drive results
• A sharp eye for UX/UI best practices and cross-functional collaboration
• Analytical mindset and comfort working with data to guide decisions

These are the applicable requisites, although equivalent competencies if any of the above will also be considered.

Bonus Points

• Experience in fintech, remittances, and/or cross-border payments
• Prior experience in a fast-growing B2C startup

What We Offer

• Competitive salary
• Initial stock options grant
• Annual performance bonus
• Health, dental, and vision plans
• Remote work environment, although we have offices in Miami and México City and would love to work in hybrid model if you are up to it.
• Continuous learning opportunities
• Unlimited PTO
• Paid parental leave
• Empowering opportunities for growth in a dynamic entrepreneurial environment

Equal Opportunity Employer

At Félix, we are committed to providing equal employment opportunities to all qualified employees and applicants without regard to race, religion, nationality, sex, sexual orientation, gender identity, age, or disability. This policy applies to all terms and conditions of employment, including recruitment, hiring, placement, promotion, training, compensation, benefits, and termination.

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