Manager Owned Consumer Platforms - LA OU

Position Overview

Focus, Scope, & Impact:

• Designing strategies and plans for Owned platforms of Coca Cola local brands in order to maximize consumer engagement & retention
• Developing plans to localize and implement global owned platforms in the Operating Unit (OU)
• Manage those platforms with a continuous learning & iteration mindset
• Work hand in hand with global team to ensure the success of the global brands owned platforms in the OU
• Map and develop relationships with key stakeholders that will maximize Coca Cola owned platforms to its consumers and shoppers
• Work in partnership with other areas within Integrated Marketing Experience to embed the owned platforms into the brand ecosystems
• The Owned Consumer Platforms lead plays a key role in disrupt the way we do marketing and educate/spread that throughout the organization.

Function Related Activities/Key Responsibilities

• Great understanding and passion for the digital platforms, data, CRM, social
• Ability to work in Agile cross-functional teams

Related Work Experience

• Digital – savvy: 8-10 years of digital marketing experience, ideally working with digital platforms (creation, management, CRM)
• Experience working in cross-functional and cross-geographical teams is preferred
• English fluency is required; Spanish or Portuguese Preferred;

Mastery Of (Required)

• Digital Marketing
• Digital Platforms and CRM
• Social

Broad Expertise In (Good To Have)

• Agile Ways of Working
• Data and Analytics

Primary Location:

• Primary location will be Mexico; however Flexible Location is allowed (within Latin America countries). Budget Relocation not approved for this role.

Annual Incentive Reference Value Percentage:15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.