LinkedIn Personal Branding Manager (Part-Time)
York Towers is a global luxury real estate development leader of York Holding Group. Since 2016, we have delivered exceptional properties and managed six dynamic projects across five countries and three continents. With eight offices worldwide, we leverage cutting-edge technology and market insights to create multicultural residential communities that redefine modern living.
Location: Remote
Type: Part-Time
Language Requirement: Native or Fluent English Speaker
Experience Required: Proven track record in personal branding or executive content creation
Role Overview
We are seeking a talented LinkedIn Personal Branding Manager to handle the personal presence and communication strategy of a high-profile individual on LinkedIn.
The role is part-time and ideal for someone with a strong background in personal branding, ghostwriting, and content planning for professionals in leadership, business, or real estate.
Key Responsibilities
- Create and manage a weekly content calendar aligned with the individual's goals and voice.
- Write compelling and professional LinkedIn posts, including personal insights, market perspectives, and value-driven storytelling.
- Grow and manage audience engagement, respond to comments, and maintain high-quality interaction.
- Strategically expand the network by connecting with relevant professionals and communities.
- Monitor trends on LinkedIn and suggest content improvements and new ideas.
- Provide monthly performance reports and recommendations for optimization.
Requirements
- Fluent or native English speaker with excellent writing and storytelling skills
- Demonstrated experience managing personal LinkedIn accounts or executive-level branding
- Strong understanding of LinkedIn tone, algorithm, and audience behavior
- Ability to write in a professional, authentic, and visionary tone
- Discreet, reliable, and capable of working independently with limited guidance
- Background in real estate, business, or leadership topics is a plus
- A portfolio or proof of past LinkedIn work is required
