itsu
itsu

International Noodles Strategist [Marketing]

April 19, 2025
Other
Remote · London, England, United Kingdom
Mid-Senior level
Marketing
Apply now

itsu [grocery] is looking for a driven International Noodles Strategist to join its ever-expanding international team.

The Ideal Candidate

  • a self-starter with a strategic brain
  • agile. Each country needs to be treated differently and independently of the others, whilst maintaining brand consistency globally
  • 3+ years’ experience in an FMCG business in brand management. International experience is a must
  • category management and customer marketing management is ideal
  • highly organised with exceptional attention to detail & accuracy
  • a team leader, able to build & maintain successful working relationships both internally & externally
  • pro-active, identifying issues and preventing them as or before they arise
  • flexible with a ‘can do’, friendly attitude. Our business is constantly changing!
  • Fluency in another language is desired [German, French, Dutch, Spanish]

About Us

itsu is a crusading, dynamic, & fast-growing chain of Asian-inspired healthy food shops. itsu [grocery], brings the itsu vision into retail and wholesale, worldwide.

An exciting new position has been created for a bright, determined person to join itsu [grocery] to pioneer marketing for the NOODLE PROJECT across Europe.

The NOODLE PROJECT covers itsu’s groundbreaking range of contemporary, additive-free, authentic and delicious Japanese miso broth & rice’noodle cups and packet snacks. The range has been created in partnership with MasterChef’s Monica Galetti to be healthier, convenient, delicious, and a radical alternative to instant noodles.

You will be reporting directly to the International Director and work closely with the Marketing Director and Noodle Project Director

D&I Statement

itsu [grocery] is committed to building a diverse, equitable and inclusive organisation. We encourage applicants from a wide range of backgrounds to apply for all of our opportunities.

When applying for a role with us, please remove your: full name, name of University/School, address, email address and any photos of you on your CV and covering letter. non-anonymised CVs may not be reviewed.

Scope Of The Role

Overarching responsibilities include building and implementing brand & marketing strategies and managing budgets across 5 Key Markets: Ireland, Netherlands, Germany, Spain & France.

  • strategy & category

  • you will develop a robust understanding of international consumers, brand perception, retailers, and competitors within the instant noodle category across the 5 key markets

  • you will use this knowledge to develop & implement through the line marketing plans for each market, working closely with the brand team to execute

  • you will buy and analyse data for key markets to build compelling sell-ins to retailers & inform the broader international noodle project strategy

  • you will advise on the right promo mechanics & RRPs in each market

  • implementation & analysis:

  • you will work closely with retailers and distributors to deliver best in class in store activation and sampling campaigns

  • you will establish our marketing agency partners and support structure in each market to deliver impactful ATL and BTL plans including influencer partnerships

  • you will manage our partnership with MasterChef international including activation and leveraging MasterChef’s existing trade relationships

  • you will manage the critical path for all activations

  • you will analyse the ROI/performance against KPIs for all activities and report back to the business regularly, recommending actions for future improvements

  • You will take ownership of all international trade shows from concept to execution including design, build, costings, stock, staffing etc.

  • budget

  • you will manage the noodle project international marketing budget

  • you will be responsible for reviewing the monthly noodle project marketing numbers ensuring that spend has been correctly captured & work closely with the finance team to amend any discrepancies

  • you will work closely with the international team & distributors to ensure the most effective use of this spend and report back regularly to the business on the shape of the budget allocation per market

What We Offer

  • The opportunity to drive meaningful change & directly influence the growth of itsu [grocery]s international business.
  • Competitive salary
  • Competitive bonus scheme
  • 25 days holiday + bank holidays (two bank holidays are interchangeable for other religious holidays)
  • Health insurance
  • Company pension scheme
  • Opportunity to work from abroad
  • 50% employee discount in itsu shops
  • Free itsu lunch
  • Discounts at major retailers
  • A sizeable training budget to support your ongoing development

We Want To Hear From You

  • start date: Asap