Optery
Optery

Head of B2C Marketing

July 22, 2025
Full-time
$160,000.00/yr - $200,000.00/yr
Remote · United States
Director
Marketing
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The Role

As Optery’s first Head of B2C Marketing, you’ll define and scale our consumer‑facing growth engine. The title of this role is flexible, and could also be VP, Marketing (B2C) or Director of Marketing (B2C), depending on experience. Reporting to the CEO, you’ll build and manage a world‑class marketing operation owning the strategy, execution, and performance across influencer, affiliate, social, paid media, lifecycle, PR, and email. You’ll shape the roadmap, hire team members, and deliver results that move the needle on acquisition, engagement, retention, and brand awareness.

Optery is profitable with $XXM ARR and growing rapidly. Our products have already won significant accolades in the personal data removal, consumer data privacy, and cybersecurity industries, and we need your help taking our marketing capability to the next level. For example, our product was awarded “Editors’ Choice” by PCMag as the most outstanding in the personal data removal category for the 4th year in a row (2022 - 2025), we received the Cybersecurity Excellence Awards for Attack Surface Management, Digital Footprint Management, and Employee Privacy Protection for the 2nd year in a row (2024 - 2025), we received the Top InfoSec Innovator Award and Best Service for Attack Surface Management by Cyber Defense Magazine in 2025, Fortress Cybersecurity Award for Privacy Enhancing Technologies in 2025, Fast Company awarded Optery Next Big Things in Tech for Security and Privacy in 2023, Optery was ranked the #1 most effective of all personal data removal services tested in a 2024 study by Consumer Reports, and Optery was named one of Business Insider’s Top 30 Future Unicorns of 2025.

This is a unique opportunity to define and execute all aspects of consumer marketing at a mission-driven, high-growth startup at the forefront of applying Artificial Intelligence (AI) to consumer data rights management and the privacy tech movement.

Areas of Responsibility

  • Team Leadership: Build and lead the marketing function, including future marketing hires. Hire, mentor, and grow a high‑performing B2C marketing team; establish processes, goals, and scorecards.
  • AI Marketing Tools: Evaluate, implement, and leverage modern AI‑powered solutions for targeting, content creation, personalization, and optimization.
  • Agencies and Partners: Structure, build, and manage relationships with agencies, partners, consultants, and advisors.
  • Generative Engine Optimization (GEO): Design, test, and implement strategies for optimizing presence in generative AI tools.
  • Paid Media Marketing: SEM, display, native, video, and streaming campaigns with a focus on efficient CAC and CPA.
  • Lifecycle Marketing: Architect full‑funnel user journeys from acquisition to activation, retention, and referral using data‑driven segmentation.
  • Email Marketing: Develop acquisition, onboarding, retention, and re‑engagement sequences; maintain high deliverability and open rates.
  • Influencer Marketing: Identify, recruit, and manage creator and influencer partnerships; negotiate agreements; track KPIs and ROI.
  • Affiliate Marketing: Launch and optimize affiliate programs; onboard high‑value partners; manage networks and internal agencies.
  • Social Media Marketing: Drive organic and paid campaigns across channels (Google, Meta, Instagram, Facebook, X, Reddit, LinkedIn, etc).
  • Marketing Automation: Design and execute A/B tests, triggered workflows, and dynamic messaging with marketing automation platforms.
  • Public Relations: Partner with PR agencies; draft press materials; secure coverage in top‑tier tech, consumer, and security outlets.

Ideal Candidate

  • 7+ years of B2C marketing leadership in SaaS, consumer apps, fintech, or consumer‑security and/or consumer-privacy brands.
  • Proven track record owning full‑funnel performance and brand campaigns across digital channels.
  • Direct experience managing influencer and affiliate programs, with strong ROI.
  • Expertise in paid and social advertising platforms (Google, Meta, Instagram, Facebook, X, Reddit, LinkedIn, etc).
  • Strong background in lifecycle and email marketing using automation tools to drive retention and revenue.
  • Demonstrated PR experience: media pitching and agency management.
  • Analytical mindset: proficient in A/B testing, cohort analysis, CAC/LTV modeling, and dashboard reporting.
  • Hands‑on experience evaluating and deploying AI‑driven marketing solutions (e.g., generative content, predictive targeting).
  • Excellent leadership and communication skills; comfortable presenting to executives and mentoring teams; bias for action and pragmatism.
  • Passion for consumer data privacy and security.
  • Track record of professional success and achievement

Location

While Optery is a fully-remote global team, this position is based in the United States and is required to work regular U.S. business hours, i.e. in the U.S. Eastern, Central, Mountain, and/or Pacific time zones.

Compensation & Benefits

  • Base salary: $160K - $200K
  • Competitive equity
  • Great health, dental, and vision insurance
  • 401k program with employer match
  • Paid time off policy
  • Stipend for home office setup

Equal Opportunity

Optery values diversity and is an equal opportunity employer. Optery does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.