Director of Marketing

About Our Client

The company delivers mission value by streamlining software delivery so its customers can focus on the most important challenges. They share a vision of freedom and security for the advancement of progress and innovation. Their commitment to this vision, and to their mission-driven customers, means a commitment to speed, user experience and optionality, without compromising security. The team is composed of innovators, software engineers, and veterans with decades of experience delivering technology programs across the federal market.

About The Role

Our client is seeking a highly skilled and strategic Director of Marketing to join its team and lead all marketing activities within the organization. The ideal candidate will have a proven track record in developing and executing comprehensive marketing strategies, and ensuring consistent brand messaging across diverse marketing channels. As the Director of Marketing, you will play a pivotal role in shaping the company's brand identity, driving customer engagement, and fueling the company’s growth.

Responsibilities:

• Develop and implement innovative and results-driven product marketing strategies to enhance brand visibility, attract new engagements, and contribute to overall revenue expansion.
• Oversee all aspects of marketing operations, including digital marketing, content marketing, social media, email marketing, and public relations.
• Manage and optimize marketing budgets, ensuring maximum ROI on marketing investments.
• Build out and lead a high-performing marketing team, providing guidance, mentorship, and support to achieve team and company objectives.
• Collaborate with cross-functional teams to develop and execute long-term marketing campaigns that showcase product innovation, company milestones, and strategic advancements.
• Work with company stakeholders to evaluate and align marketing requests with strategic goals, focusing on efforts that drive measurable business value.
• Conduct market research and competitor analysis to identify trends, opportunities, and use insights to refine marketing strategies.
• Establish and monitor key performance indicators (KPIs) to evaluate the effectiveness of marketing campaigns and initiatives, making data-driven decisions to optimize performance.
• Develop and implement processes to gather marketable company insights, client wins, contract milestones, and internal achievements to fuel marketing and brand storytelling.
• Identify and prioritize events for marketing activities and lead logistic coordination.
• Foster relationships with external partners, agencies, and vendors to enhance the company’s marketing capabilities and expand its reach.
• Ensure consistent brand messaging and visual identity across all marketing channels and touchpoints.
• Stay up-to-date with industry trends, emerging technologies, and best practices to drive innovation in marketing strategies and tactics.

Travel Expectations/Requirements: 10%

Preferred Experience and Qualifications:

• Demonstrated excellence in a senior product marketing role, preferably within the tech industry.
• Experience leading a defense technology marketing team or passion to support the national security enterprise.
• Strong strategic thinking and analytical skills, with a data-driven approach to decision-making.
• Proven experience collaborating closely with product and marketing teams to develop and implement comprehensive technology-driven strategies to advance awareness, adoption, and growth.
• Exceptional leadership and team management abilities, with a track record of building and mentoring high-performing marketing teams.
• Demonstrated experience in developing and executing successful multi-channel marketing campaigns.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in marketing software and tools, as well as familiarity with analytics platforms.
• Ability to thrive in a fast-paced, dynamic, and fully remote work environment.
• Passion for technology and a deep understanding of digital marketing trends and best practices.

Salary Range

$165,000—$209,000 USD

What the Hiring Company Does

They create and deliver secure solutions for continuous software integration and delivery. The company consolidates the best practices for security pipelines, testing, and deployment automation in order to meet the high security requirements valued by mission owners. Their solutions are agnostic by design and they believe that growing a robust ecosystem of secure, cloud-native software solutions can help enterprise customers inside and outside the federal market buy and integrate software more easily.

Who the Hiring Company Serves

The company’s customers are mission-focused leaders across public and private enterprises. They proudly support defense and civil agencies across the U.S. government and they work closely with the creators of leading-edge software solutions to deliver value to the mission-owner by improving the security and consumability of commercial software products.

What They Work On

• Kubernetes
• Cloud Environments (AWS/GCP and Azure)
• Infrastructure-as-code (like Terraform/Pulumi)
• Continuous Delivery and automation tooling
• GitOps
• Containers
• CNCF projects and open source products and packages
• Helm/Kustomize-Value Stream Mapping
• Building and improving security delivery
• Building Kubernetes and cloud native applications

Benefits

Health:

• Medical/Dental/Vision
• Premiums are 100% Company Paid
• Health Reimbursement Account
• Life Insurance
• Disability Insurance

Financial:

• 401k Retirement Plan
• Company Stock Options
• Home Office Budget

Leave:

• Unlimited paid time off, with a mandatory 10 days off on top of 11 federal government holidays, week of Thanksgiving, last two weeks of December (including New Year’s Day)
• Paid Parental Leave

Learning:

• Reimbursement for approved trainings/subscriptions
• Conferences (travel, lodging, and fees)

Note:

“We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer. Swooped helps candidates around the world to discover and stay focused on the jobs they want until they can complete a full application in the hiring company career page/ATS.”