Brand Marketing Manager

At Acorns, our mission is to look after the financial best interests of the up-and-coming, beginning with the empowering, proud step of micro-investing. How do we accomplish our mission? Our values.

Lead With Heart - With compassion, integrity, and tenacity, inspire yourself and others to move past all previous thresholds of possibility

Make Bold Decisions - We are creating a new world. Be optimistic, adventurous, and courageous. Leap fearlessly into the future

Always Build Trust - Say what you mean, mean what you say, and do what you say you’re going to do. We are all owners. We are one team

Never Stop Growing - Change IS the constant. Stay hungry and curious. Be relentless in the pursuit of progress

Find a way - Never settle, no excuses, nothing is impossible. Just make it happen

Our values guide us, and our mission drives us. Come join us and help deliver financial wellness for the whole family, putting the tools of wealth-making into everyone’s hands.

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Brand Marketing Manager | Acorns

Acorns is on a mission to create a financial wellness system for the whole family, creating compounding growth at every life stage. From your first paycheck, to the money you save and invest for your kids, to retirement, and beyond. In a world where investing feels complicated, risky, and like it’s only for the rich, we want to put the responsible tools of wealth making in the hands of everyone.

Acorns is looking for a Brand Marketing Manager who’s excited to build a brand that stands for something bigger — financial wellness for everyone. In this role, you’ll lead integrated campaigns that don’t just market a product — they tell a story, spark action, and make our mission feel personal to millions. You’ll help shape the voice of a brand that’s redefining how families think about money, working with a team that values bold ideas, creative collaboration, and purpose-driven storytelling.

This role reports to the Director of Brand Marketing.

Acorns is a remote-first organization, offering the flexibility to work remotely while providing optional access to office space in Irvine, CA.

What You’ll Be Doing

• Lead the development and execution of integrated marketing campaigns across various channels (digital, social, email, in-app, PR, partnerships, and more.) to enhance brand awareness, consideration, and understanding of Acorns' value proposition.
• Collaborate seamlessly with cross-functional teams, including Product, Creative, Education, Analytics, Legal, and Compliance, to ensure brand consistency and successful campaign delivery.
• Consistently bring fresh, innovative, and highly creative ideas to the table for creative concepts, brand activations, and more.
• Work closely with the Creative and Marketing team to craft compelling brand narratives and messaging that resonates with our target audiences and clearly articulates Acorns' mission and benefits
• Be on the pulse of market trends, competitor activities, and consumer insights to identify new opportunities and optimize brand strategies.
• Define key performance indicators (KPIs) for brand initiatives, track performance, analyze results, and provide actionable insights to continuously improve campaign effectiveness.
• Partner with external agencies and vendors as needed, managing relationships and ensuring high-quality deliverables.
• Champion brand guidelines internally and externally, ensuring consistency in voice, tone, and visual identity across all marketing touchpoints.

What You Bring To The Table

• 5+ years of relevant experience in brand marketing, social media, or similar roles
• Proven experience managing complex, multi-channel marketing campaigns from inception to completion.
• Exceptional project management skills, with the ability to manage multiple priorities and deadlines in a fast-paced environment.
• Strong collaborative spirit and proven ability to work effectively with cross-functional teams.
• Excellent written and verbal communication skills, with a keen eye for detail and compelling storytelling.
• Analytical capabilities to comfortably use data analysis to inform strategy and measure performance.
• Demonstrated understanding of consumer behavior and brand building principles, and how to apply those to marketing strategies.
• Exceptional writing and storytelling skills—you craft compelling messages and have a portfolio that shows off a strong brand voice and eye for visuals.
• Creative and strategic thinking—you’re always asking, What’s next? What should we be doing that we aren’t?
• A self-starter mindset—you can ideate, produce, and that connects with our audience across platforms.
• Deep empathy and passion for our customer and their experience with Acorns
• Exceptional change management capabilities - Comfortable with ambiguity and constant change with the ability to work through complex problems, set priorities, and execute commitments
• Thirst for delivering game-changing products
• Exceptional drive and precision in delivery
• A belief that your work is tied to your life's mission
• Optimistic about the potential of societal change

You are not expected to have experience with all listed requirements. If you feel passionate about Acorns' mission, vision, and values, please apply.

What We Offer

• Competitive salary and stock options
• A comprehensive benefits package for you and your family
• Flexible work location, hours, and paid time off
• 401(k) discretionary match
• Monthly Acorns account contribution & GoHenry account for your family
• Mindfulness and Financial Wellness resources, Headspace and Addition Wealth
• Acorns Career Development Program (Ongoing training sessions, development plans, development check-ins, Cornerstone’s online training platform)
• Roots Leadership Program for Emerging Leaders
• Community week onsite gatherings and various virtual events
• Talented and motivated team members who care deeply about one another, our mission, and our customers.
• The rare opportunity to create a new world. We inspire one another every day to do meaningful work that solves big societal challenges.

About Acorns

Acorns is a financial wellness app that helps everyday people and families save and invest money for the long term. Since 2014, Acorns has grown into a global company with multiple life stage products serving the needs of kids, teens, adults, and parents. Named one of Time’s “World’s Best Brands of 2024,” Acorns has helped over 14 million people save & invest over $25 billion dollars, much of it from spare change and small amounts.

Compensation Information

The pay range for this position at commencement of employment is expected to be between $120,000 and $135,000/year; however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements, including equity grants, and discretionary cash bonus awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Work Authorization

Acorns participates in E-Verify to confirm the employment eligibility of all newly hired employees. For more information about E-Verify, please visit www.e-verify.gov