Social Media Manager (Remote)

The Social Media Manager is responsible for managing and growing a brand’s presence across key platforms such as Instagram, TikTok, and LinkedIn. This role combines creative strategy, content planning, community engagement, and data analysis to build brand awareness, foster audience loyalty, and drive measurable business results through social media.

As the face of the brand online, you’ll be in charge of developing and executing a social media strategy that aligns with overall marketing and business goals. This includes planning and scheduling posts, coordinating with designers and content creators, writing engaging captions, and ensuring each piece of content reflects the brand’s tone and values.

In platforms like Instagram and TikTok, your focus will be on visual storytelling, trends, and short-form video content that resonates with the community. On LinkedIn, the approach will be more professional, focusing on thought leadership, company culture, and business updates. You’ll need to adapt your content to fit the unique voice and expectations of each platform.

Beyond posting, a key part of this role is community engagement—replying to comments, answering DMs, and actively interacting with followers to build trust and connection. You’ll also monitor brand mentions and relevant conversations, staying responsive and present in the online community.

To measure success, you’ll track key performance indicators like engagement rate, follower growth, click-throughs, and conversions. Using tools like Meta Business Suite, TikTok Analytics, or third-party platforms like Buffer or Hootsuite, you’ll generate insights to refine the strategy, identify what content performs best, and suggest improvements.

Typical responsibilities include:

• Creating and scheduling social media content across platforms
• Developing platform-specific strategies to grow engagement and reach
• Writing captions and selecting hashtags tailored to each audience
• Collaborating with designers or video editors on visual assets
• Managing the content calendar and coordinating campaigns
• Responding to comments and messages to maintain community presence
• Tracking analytics and reporting on performance regularly
• Staying up-to-date with trends, platform updates, and best practices

Key skills and qualifications:

• Excellent communication and copywriting skills in English
• Deep understanding of each platform’s content style and algorithm
• Experience using social media management tools
• Strong organizational skills and attention to detail
• Ability to analyze data and turn insights into action
• Creativity and awareness of design, video, and storytelling trends

Preferred but not required:

• Prior experience growing an audience on TikTok or LinkedIn
• Basic knowledge of Canva, Adobe Creative Suite, or CapCut
• Experience in influencer collaboration or paid ad campaign setup