Social Media Manager

Position: Social Media Manager

Number of hours: 20 or 40 hours/week

Schedule: CET

Tasks required:

• Develop, curate, and schedule high-quality content for social media platforms (Instagram, TikTok, Pinterest, Facebook, etc.).
• Maintain a consistent brand aesthetic and tone, especially in fashion/lifestyle niches.
• Engage with followers, respond to comments and messages, and build community engagement.
• Monitor trends in fashion, social media, and digital marketing to enhance content strategies.
• Track and report performance metrics (engagement, reach, conversions) and optimize accordingly.
• Design visually appealing posts, stories, reels, and promotional graphics using Canva.
• Create mood boards, lookbooks, and branded templates for consistency.
• Edit and enhance images/videos to align with fashion-forward aesthetics.
• Assist in creating and scheduling newsletters and promotional emails.
• Use platforms like Mailchimp, Klaviyo, or ConvertKit for basic email automation.
• Ensure email designs align with brand identity and have compelling CTAs.
• Stay updated on the latest social media trends, hashtags, and platform updates.
• Coordinate with influencers and brand partners for collaborations.
• Conduct occasional market research for audience insights.
• Other ad hoc tasks that would be assigned

Requirements:

• Proven experience as a Social Media Manager or similar role.
• Strong portfolio showcasing Canva designs and social media strategies.
• An eye for fashion aesthetics, trends, and digital styling.
• Experience with Instagram, TikTok, Pinterest, and email marketing platforms.
• Basic knowledge of copywriting for captions, posts, and emails.
• Knowledge of video editing (CapCut, InShot, or Adobe Premiere Rush).
• Experience in influencer outreach and collaboration management.
• Understanding of basic paid ad strategies for social media.
• Excellent communication and organizational skills.
• Ability to work independently and meet deadlines.