Marketing Analyst

About Yendo

Hi there, we're Yendo, and our vision is to empower everyday people to build a stronger financial future. In less than 2 years, we’ve saved customers over $100 million in unnecessary interest and fees. We are using AI to unlock the $1.1 Trillion in vehicle equity trapped within cars owned by Americans in the form of a high limit, standard rate credit card for those traditionally excluded from mainstream financial offerings.Yendo Credit Cards have similar APRs to those issued for prime borrowers with no hidden fees or overdraft charges and help build their customers' credit score. Yendo's credit limits are 4x higher than cards typically available for non-prime borrowers.

Role Overview

The Marketing Analyst plays a critical role in fueling Yendo’s growth by translating data into insights that drive customer acquisition, engagement, and retention strategies. You will work closely with growth and product teams to analyze marketing performance, customer behavior, and campaign effectiveness. Your mandate is to identify opportunities, improve ROI, and enable data-driven decision-making across all marketing channels. This is a fast-paced, high-impact role for someone who thrives on using data to tell compelling stories and deliver measurable outcomes.

Responsibilities

• Analyze performance across paid, owned, and earned channels to optimize acquisition and lifecycle marketing strategies
• Build dashboards and reports that track KPIs like CAC, LTV, conversion rate, churn, and engagement
• Identify actionable insights from customer segmentation, cohort analysis, funnel performance, and attribution modeling
• Partner with marketing, product, and finance teams to support campaign planning and post-mortem analysis
• Monitor marketing spend and recommend budget allocations that maximize impact and ROI
• Design and run A/B tests and multivariate experiments to inform messaging, targeting, and channel strategies
• Communicate findings clearly to stakeholders with compelling data storytelling and visualizations

Why join us

🤝 You can make a real impact in the lives of our customers.

💳 100 million Americans lack access to sustainable credit and are forced to use predatory loans like Auto Title, Payday, Pawn, and Personal Loans. Each year almost 25% of adults are excluded from the mainstream credit system, severely inhibiting their chances of accessing affordable borrowing, getting a mortgage, or even an auto loan.

👨‍💼 Our executive team previously built a business that scaled to $100M ARR and has extensive experience in collateralized lending in under-developed credit markets.

🧠 We are backed by leading VCs, accomplished entrepreneurs, respected philanthropists, and founders from across the U.S. Our backers are the minds and investors behind the success of the Apple Card, Brex, Dave, Scribd, Parse, Canva, Robinhood, Flexport, Gusto, Reddit, Notion, LinkedIn, among others.

Stage: Series B

Total Equity Raised: $98M (plus $150M in debt capacity)

Yendo is based in Dallas, Texas with a nationwide team. This role is remote or in our office in the Deep Ellum area of Dallas.

💰Competitive Compensation

📈Equity

🍎Insurance

📊 401K

🏝Unlimited PTO

Yendo’s core values

• Our customers are our compass - We prioritize our customers' needs in every decision, guiding our work to solve real problems and create meaningful solutions. We make a positive impact by enhancing their experiences and addressing what truly matters to them.
• Trust is earned, not assumed - We communicate openly, honestly, and with humility, earning trust through integrity and clarity in all interactions. By prioritizing straightforward communication and actions, we build strong relationships and ensure our intentions are always understood.
• Diverse perspectives, stronger outcomes - We serve diverse customers and believe that different perspectives make us stronger. Committed to equity, we value each team member, ensuring all voices are heard and respected. By fostering an inclusive culture, we empower fair and meaningful contributions to drive our success.
• Embrace Growth Together - We are drivers, we move with urgency, and we strive for excellence in everything we do. Our customers deserve the best, so we hold ourselves accountable to high standards. Through proactive ownership, thoughtful execution, and a commitment to bettering ourselves and our work every day, we deliver results that make a lasting impact.
• Own every outcome - Rooted in expertise and creativity, innovation is at our core. We challenge norms, push past limitations, and seek to redefine boundaries. Yesterday’s plan may be outdated given today’s information and by questioning assumptions and challenging one another, we stay agile and open-minded, turning every situation into an opportunity to delight our customers.
• Courage to challenge - Low ego, coaching, and mutual respect are the foundation of our teamwork. We empower each other and solve problems collaboratively without blame, creating a space for everyone to thrive and contribute to our collective success.