About the company:
Our client is a growing brand in the snack industry, specializing in unique baked cheese products. Based in Wisconsin, they pride themselves on bold flavors, clean ingredients, and an engaging brand voice. Their mission is to delight snack lovers across the country with their award-winning flavors.
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Job Description**
:Our client is seeking a creative and proactive Marketing Lead to spearhead their marketing efforts. This individual will oversee content creation and execution across various digital platforms, ensuring that the brand's voice resonates with consumers while fostering relationships with partners. The ideal candidate will balance strategic planning with hands-on execution and demonstrate a strong familiarity with the digital marketing landscape
.
Responsibilities of the rol
e:- Oversee and execute social media strategies across platforms (Instagram, Facebook, TikTok, LinkedIn
).- Develop and manage email marketing campaigns through Mailchimp to promote e-commerce sale
s.- Create compelling content and digital ads while managing campaigns on Google and Meta Business Suit
e.- Identify PR opportunities including podcasts, partnerships, and relevant contest
s.- Design marketing collateral for retail partners to create engaging point-of-sale material
s.- Maintain organized project timelines and ensure all initiatives stay on trac
k.
Required Experience and Qualificatio
ns:- Proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop, After Effects) and/or Figma & Capc
ut.- Demonstrated writing skills for emails, captions, and light copywriti
ng.- Experience in content creation in a leadership role on various social media channe
ls.- Background in email marketing strategy and execution, especially for e-commerce initiativ
es.
Preferred Ski
lls:- Strong time management skills and ability to keep projects organi
zed.- Ability to balance creativity and data-driven decision-mak
ing.- Familiarity with Shopify and e-commerce practi
ces.
Persona
lity:- A scrappy attitude with a proactive mindset, able to thrive in a small company environ
ment.- A sense of fun and enthusiasm for food and marketing, aligning with the brand's v
oice.
Software &
Tools- Adobe Creative Suite (Illustrator, InDesign, Photoshop, After Ef
fects)- Figma &
Capcut- Mailchimp for email mar
keting- Google Ads and Meta Business
Suite
English
Level:C1-C2
-Native