Awaze
Awaze

Social Media & Influencer Lead

May 18, 2025
Full-time
Remote · Manchester, England, United Kingdom
Mid-Senior level
Marketing
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DescriptionSocial Media & Influencer Lead

About Awaze

We’re home to some of the world’s most trusted travel brands, including cottages.com, Hoseasons, and Novasol (to name just a few!). Together, these brands make us the largest managed vacation rental business in the world. We’re proud to have over 100,000 properties in our portfolio, in 25 countries across Europe, giving our guests the choice of a fantastic range of properties and taking over 1.5 million bookings each year.

We’re in a genuinely exciting period of growth, with one simple vision – to delight our owners and guests.

The Role

We’re looking for a creative, strategic, and hands-on Social Media and Influencer Lead to take ownership of our organic social media strategy and influencer marketing efforts across four leading travel brands. This is a key role within the Guest Growth team, responsible for elevating our brand presence and driving engagement through social channels and creator partnerships.

You’ll lead a team of 4 talented social media specialists, operating across the UK and Europe. You’ll drive the strategy, content, campaigns, partnerships, and performance of our social media and influencer channels – with a deep understanding of platforms such as Instagram, TikTok, Facebook, and YouTube.

What you’ll be doing

  • Strategy: Develop and implement a cohesive social media and influencer strategy across all Awaze brands, aligned with brand positioning and marketing objectives.
  • Team Management: Lead, coach, and inspire a team of 4 social media and influencer specialists across multiple regions, fostering collaboration, high performance and creativity.
  • Channel Ownership: Oversee and grow our presence on all key platforms (Meta, TikTok, YouTube, etc.), with a focus on both brand storytelling and performance.
  • Community engagement: Develop and implement a community engagement strategy, working closely with our guest services team to deliver consistency across all communications.
  • Influencer Partnerships: Lead the development, negotiation, and management of influencer marketing – from always-on partnerships to larger brand activations and stays at our amazing properties.
  • Content Strategy & Planning: Guide creative and content production for social – ensuring platform relevance, cultural resonance, and consistent tone of voice.
  • Performance & Insights: Set KPIs, track and drive performance, and deliver regular reporting and insight-driven optimisations. Use data to inform strategy and planning.
  • Collaboration: Work closely with the marketing and wider Customer Growth team to integrate social and influencer activity across the full customer journey.
  • Trendspotting & Innovation: Stay on top of social and influencer trends, platform updates, and cultural shifts – ensuring our brands remain fresh, relevant, and ahead of the curve.

Key skills we need

  • Proven experience leading social media and influencer functions, ideally within a multi-brand or pan-European business.
  • Strong understanding of Meta, TikTok, and emerging social platforms.
  • Track record of developing and executing creative, high-impact social and influencer strategies.
  • Experienced people leader with the ability to inspire, coach, and manage cross-market teams.
  • Passionate about culture, creativity, and the power of storytelling through content creation.
  • Commercially savvy and able to tie social and influencer activity to broader business goals.
  • Comfortable working at pace and balancing both strategic and hands-on responsibilities.
  • A natural collaborator and communicator with a positive, can-do attitude.

What we’ll give you

  • This is an opportunity for you to join us at a pivotal point in time as we invest in our future
  • You’ll be joining a team of genuine, passionate people
  • You’ll have the freedom to choose the best way of working to get the job done. We work cross-functionally, so you’ll be given opportunities to develop skills outside of your core skillset.

We offer competitive salary and benefits - we’re all about holidays, so we practise what we preach and offer some great travel discounts. We offer flexible working hours and remote working, too.

  •       Live your passion. We are in the business of travel and hospitality and we love it. At Awaze you’ll be able to help create memories of a lifetime for our owners and guests. And for yourself as well! 
  •       We are market leaders. We are proud to be the leading managed vacation rental player in Europe. We operate well-known brands with a strong heritage in over twenty countries and have more than 100,000 holiday accommodation choices.   
  •       We have something for everyone, and everyone has a part to play. Whether you care deeply about service, are interested in business development or want to be at the cutting edge of machine learning, our business covers a range of functions that will keep you challenged and help you grow. We work together as a passionate team to provide an excellent guest and owner experience.   
  •       You can make a difference. Our industry is changing rapidly and the future is all to play for.  Being part of AVR means being an integral part of evolving and improving the world of vacation rental.    
  •       We care about the guests, owners and team members that work with us. We are an inclusive organisation that embraces diversity. We are flexible and agile. We are committed to providing a collaborative and inclusive workplace where you can realise your full potential. 

 

What else do you need to know?

We want to make the application process as stress-free as possible, so typically we’ll have an informal chat with you on the phone, followed by a comprehensive interview, where you’ll have a chance to find out a bit more about the exciting things we’re doing. We want to hear about your favourite (and least favourite) projects, what makes you tick and why.

We believe in equal opportunities and aim to create a team that is representative of our society, knowing that embracing differences enhances the capabilities of our business and makes for a happy place to work. We are proud to recognise and celebrate that we have a diverse culture where employees are accepted for who they are, regardless of age, gender, ethnicity, sexual orientation, religion or ability.