Marketing Director

Job Summary

As Marketing Director, you play a key role in elevating Ologie’s brand and expanding our reach in the education industry. You’ll develop and execute strategic marketing initiatives that drive awareness, engagement, and new business opportunities. Working closely with internal teams, you’ll craft compelling campaigns that promote new research reports, thought leadership, and other marketing initiatives. You’ll play a key role in crafting original points-of-view and thought leadership in partnership with internal experts. You’ll be responsible for our social media presence and strategy and produce dynamic, engaging digital content that resonates with clients, prospects, and industry influencers. With a balance of creativity and analytical thinking, you’ll lead marketing efforts with confidence, collaboration, and adaptability—ensuring Ologie’s story is told in a way that drives impact and growth.

Wondering if you might be a good fit? The following characteristics are a great start: You always raise the bar, never satisfied with “good enough,” and always curious and collaborative.

Here’s what you’ll be doing:

• Implement marketing plans and strategies to achieve business goals.
• Protect and enhance the organization's brand reputation by ensuring consistent messaging, design, and values across all marketing channels.
• Oversee the development and execution of marketing campaigns, ensuring consistency with brand messaging and target audience.
• Oversee the creation and distribution of marketing content across various channels, including digital, social media, and print.
• Track and analyze the performance of marketing campaigns and initiatives.
• Stay up-to-date on the latest marketing trends, technologies, and best practices.
• Work closely with creative, digital, media, and account teams to ensure seamless execution of campaigns and that all marketing materials align with our objectives.
• Manage the creation and distribution of email marketing campaigns.
• Generate new, fresh ideas to elevate our marketing presence.
• Identify areas for improvement and optimization.
• Work closely with the new business team to achieve shared goals for the business.

To be successful in this role, our preference is that you:

• Have 7+ years of marketing experience, preferably in an agency or brand strategy setting.
• Have a Bachelor’s degree in marketing, business, communications, or related field.
• Have exceptional written and verbal communication skills, with the ability to present information clearly and effectively.
• Have experience in developing and curating content across multiple platforms with a strong understanding of audience engagement strategies and tailored messaging.
• Have a strong understanding and background in digital marketing, including content strategy, social media marketing, and SEO/SEM
• Have the ability to translate data insights into actionable marketing strategies.
• Have proven ability to manage multiple projects and initiatives simultaneously, prioritizing them effectively and meeting deadlines.
• Have strong problem-solving skills with a proactive and adaptable approach to challenges.

You’ll stand out to us if you:

• Have experience working in marketing for higher education, health care, nonprofits, or other cause-driven fields.
• Have experience using Hubspot or other CRM-related platforms.
• Are proficient in Google Workspace (including Gmail, Drive, Docs, Sheets, Slides, Calendar, and Meet).

Don’t meet all of our preferences? Studies have shown that women and people of color are less likely to apply for jobs unless they meet every single qualification. At Ologie, we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role we encourage you to apply. You may be just the right candidate for this role or another.

More Important Details

• This role reports to our Chief Marketing Officer.
• Ologie follows a hybrid work model, offering flexibility to work from home, our Columbus office, or a mix of both. For this role, we're looking for someone based in the greater Columbus area but fully remote is an option.
• The salary range for this position is $90,000 to $105,000. Your final salary will be determined based on your training, relevant experience, and location.
• Ologie offers a comprehensive benefit package that includes health, dental, and vision insurance; company-sponsored life and disability insurance; optional life insurance; mental health support; and a 401(k) profit-sharing plan with a company match. Paid time off includes your own flexible personal time, along with paid holidays throughout the year, including a holiday break (typically up to six days) at the end of December.
• When you’re hired, you’ll be assigned a peer partner, which is standard practice for all new Ologists. Your peer partner serves as your advocate in your onboarding and growth at Ologie.
• Ologie is a 100 percent employee-owned company (ESOP).

About Ologie

Ologie is a marketing and branding agency built for education. We help colleges, universities, and other schools build their reputations, recruit students, and gain philanthropic support. We do this with breakthrough creative work, emotional storytelling, a digital-first mindset, and targeted marketing strategies — all working together to drive tangible results and change lives.

Our Culture

We’re a collection of people with a simple mantra: Do the right thing. That means being good to each other and our community. Having fun and giving back. Caring deeply about the work we do and the impact it can have. We have the opportunity to make positive change, and we’re not about to waste it. It’s what makes us who we are at Ologie.

Creating an environment where great work can happen starts with making sure that everyone at Ologie is treated equitably and fairly, and that they feel a strong sense of belonging to this place, to each other, and to the work we make together.

Equal Employment Opportunity Statement

Ologie is an equal opportunity employer. We are committed to creating an inclusive and diverse workforce and we do not discriminate on the basis of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, or any other characteristic protected by applicable law. We also do not consider these protected characteristics as factors in making employment-related decisions for current or prospective Ologists.