Senior Marketing Campaign Specialist

Why Arcoro?

Want to work with a solid company that’s transforming HR for the construction industry? Our team of dedicated professionals helps construction, contracting and field services companies hire, manage and grow their workforce with a market-leading SaaS solution. As a member of the A-Team, you’ll enjoy a top-notch employee experience where you can embrace your problem-solving skills and innovation, work with a team of great colleagues and see the impact of your contribution each day Our culture is collaborative, and we believe strongly in training, growth and internal advancement. We offer competitive compensation including comprehensive benefits and a generous time-off policy. We offer both on-site and remote opportunities.

At Arcoro, you will help create software products that are cutting edge, easy to use, and that make an appreciated and notable difference in our customer’s daily lives.

About the Job:

We are seeking a Senior Marketing Campaign Specialist to join our marketing team. This role will assist in the development, execution, and project management of marketing campaigns that drive new customer acquisition, partner marketing, and customer engagement/upsell/cross-sell. The ideal candidate has experience planning, executing, and optimizing multi-channel campaigns while collaborating with cross-functional teams, including demand generation, content, BDR, partner and product marketing.

This position reports to Arcoro’s Director of Demand Generation. If you have a passion for strategic campaign execution, project management, and performance analytics, we’d love to talk to you.

What you will be doing:

• Plan and execute multi-channel marketing campaigns focused on new customer acquisition, partner marketing, and customer engagement.
• Manage project timelines and deliverables across campaign development, coordinating with creative, content, and demand generation teams.
• Drive the project management of all campaign-related initiatives, including setting timelines, tracking milestones, identifying risks, and ensuring accountability across stakeholders.
• Serve as the primary campaign project lead, ensuring each initiative moves from concept to completion smoothly and efficiently.
• Develop campaign assets, including landing pages, email sequences, paid media content, and lead nurturing workflows.
• Ensure alignment between marketing and sales, helping to create seamless lead handoff and follow-up processes.
• Monitor and analyze campaign performance, leveraging key metrics to optimize effectiveness and ROI.
• Collaborate with external partners and agencies to develop co-marketing programs and joint campaigns.
• Support A/B testing and ongoing optimization of emails, ads, and landing pages to improve engagement and conversion rates.
• Work with marketing automation tools to build and execute campaigns, segment audiences, and track results.
• Ensure campaign consistency and brand alignment across all channels

Must Haves:

• Strong project management skills, with experience using project management software like Asana or Monday.com.
• Proven ability to manage complex, multi-stakeholder projects with tight timelines, competing priorities, and cross-functional teams.
• Demonstrated experience building and maintaining campaign project plans, status reports, and stakeholder communications.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3-5 years of experience in marketing campaign management, preferably within a B2B or SaaS environment.
• Hands-on experience with marketing automation and CRM tools (HubSpot, Salesforce, or similar).
• Experience in lead nurturing and funnel-based marketing campaigns, including email marketing, paid media, and content marketing.
• Ability to analyze campaign data and performance metrics to drive improvements.
• Excellent communication and collaboration skills, with experience working cross-functionally.
• Ability to manage multiple campaigns simultaneously, meeting deadlines in a fast-paced environment.

Perks and Benefits:

• Competitive salary
• 401(k) with Company match
• Medical/Dental/Vision, STD/LTD, Life Insurance
• Company-paid holidays, sick pay & vacation
• Remote work

About the Company

A rapidly growing SaaS company, Arcoro offers proven modular HR solutions for the construction and contracting industries. Our product suite and software platform provides end-to-end HR functionality to help drive business outcomes, enabling companies to better manage the entire employee lifecycle through improved candidate quality and flow, shortened time to hire, centralized learning and improved employee productivity. Our HR solutions integrate with top construction ERP systems further positioning Arcoro as a leader in proven modular HR solutions. With Arcoro’s flexible solutions, customers select the modules that meet their needs for talent acquisition, talent management, core HR, benefits administration, time and attendance tracking and more. Arcoro has over 7000 customers across North America.

Arcoro is a Fair and Equal Opportunity Employer

Arcoro is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.