Senior Brand Marketing Manager, Brand Management

POS-11139

About The Role

This work extends beyond traditional campaigns and is ideal for someone who thrives at the intersection of brand integrity and marketing effectiveness. As a Senior Brand Marketing Manager at HubSpot, you'll be the strategic bridge between our brand standards and business results, ensuring that our brand shows up consistently across above-the-line touchpoints. You'll shape how our brand evolves in the AI-powered marketing landscape while empowering teams across the organization to create assets that perform and protect our brand.

In This Role, You'll

• Bridge Brand and Performance: Make strategic recommendations that drive greater alignment between upper-funnel brand campaigns and conversion-focused marketing to ensure a seamless customer journey. This includes activities like:

• Identifying opportunities to connect direct response advertising with brand awareness campaigns

• Developing sequencing strategies for a cohesive customer journey from awareness to conversion

• Ensuring consistent messaging and visual identity across all funnel stages

• Drive Performance Creative Strategy: Develop strategy and provide creative direction for mid-funnel and direct response advertising that increases consideration and conversions (demos, signups, leads). This includes activities like:

• Creating strategic briefs for larger, more complex direct response assets

• Serving as liaison between creative and DR teams to ensure creative is balancing brand standards with performance goals

• Reviewing AI-generated creative before launch, and developing and maintaining brand guidelines serving as resources for AI tools

• Recommending optimizations to improve conversion metrics while maintaining brand consistency

• Lead Brand Governance: Develop and implement brand governance processes to ensure consistent brand application across ATL touchpoints. This includes activities like:

• Managing trademark requests and co-brand applications with Legal and Procurement, and overseeing the application of brand guidelines

• Reviewing ad-hoc paid assets from cross-functional teams promoting content, events, and more

• Developing centralized workflows for all assets that need brand review, creating streamlined processes for creative review

• Enable and Consult Across Teams: Develop guidelines, training, and resources to help marketing teams create assets that align with brand standards. This includes activities like:

• Implementing an annual brand learning agenda with engaging materials and workshops

• Gathering feedback to measure employee understanding of brand guidelines and address knowledge gaps

• Helping social teams translate paid campaigns into organic channels and vice versa

• Onboarding creator partners on brand alignment and review for brand safety

• Supporting regional teams with localized brand toolkits for field marketing events

• Providing expert guidance to teams requiring regular brand support

We Are Looking For People Who

• Have 7+ years of experience as an individual contributor in brand management
• Have experience developing campaign strategy and creative that increases consideration and conversions
• Have a deep understanding of performance marketing metrics and how videos and images can better influence conversion
• Have experience creating brand guidelines and governance processes, including trainings, briefing partners, and reviewing work to ensure brand consistency
• Excel at cross-functional collaborationConsistently deliver results
• Have experience working with external vendors and agency partners
• Have strong project management skills and can effectively prioritize multiple initiatives
• Are naturally curious with excellent communication skills and can articulate complex ideas clearly
• Can provide constructive creative feedback that is clear, empowering, and empathetic
• Can fly high and low -- with an ability to think strategically but execute tactically when needed

Cash compensation range: 92000-138000 USD Annually

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.

We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices isn’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

Pay & Benefits

The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

Annual Cash Compensation Range

$114,000—$182,000 USD

We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

If you need accommodations or assistance due to a disability, please reach out to us using this form. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.

At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events such as your Product Group Summit and other gatherings to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.

India Applicants: link to HubSpot India's equal opportunity policy here.

About HubSpot

HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. We’re also building a company culture that empowers people to do their best work. If that sounds like something you’d like to be part of, we’d love to hear from you.

You can find out more about our company culture in the HubSpot Culture Code, which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every employee globally, HubSpot was named the #2 Best Place to Work on Glassdoor in 2022 and has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more.

Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees across the globe work remotely and in HubSpot offices. Visit our careers website to learn more about the culture and opportunities at HubSpot.

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