REATIVE DESIGNER (UX AND INFORMATION DESIGN)

Company: LA Metro

Location: Los Angeles, CA | Onsite or Remote Possible

Posted: Jun 12

Cabinet CUSTOMER EXPERIENCE OFFICE

Opening Date 06/10/2025

Closing Date 7/11/2025 5:00 PM Pacific

FLSA Exempt

Bargaining Unit Non-Contract

Max Number of Applicants 250

Metro’s mission is to provide a world-class transportation system that enhances the quality of life for all who live, work, and play within LA County.

Description

Develops and designs marketing and communication materials for a wide range of Metro needs, including promoting the transit system, providing customer information on transit system usage, designing internal human resources information, and advancing the agency's strategic goals.

Recruitment Timeline: Interviews are projected to be scheduled for the week of July 23, 2025. The interview date is subject to change. We encourage you to monitor your Governmentjobs.com profile and emails for the latest updates.

Application cut-off: Please be aware that only the first 100 applicants will be guaranteed consideration for this position. Be sure to submit your application promptly, as the bulletin will close once 250 applications are received.”

Examples of Duties

• Conceptualizes, designs, refines, and produces creative work and documents for Metro's internal and external clients
• Designs customer-facing information to enhance the customer experience
• Designs marketing materials to educate and increase awareness of Metro and its assets; assists in the development of marketing strategies and ideas
• Investigates and resolves design problems by researching data in order to find the best possible solutions
• Prepares visual presentations using a variety of software
• Collaborates with clients to refine project objectives and to determine how best to accomplish within time and budgetary constraints
• Creates illustrations from photographs, sketches, blueprints, and verbal instructions and ideas
• Oversees consultants in the creation of illustration or photography, including selection of models, locations, lighting, layout, and props
• Assists with photoshoots to ensure the project vision is being executed properly
• Prepares approved artwork for printing by assembling finished comps, creating printable PDF (Portable Document Format) files, specifying print instructions, and reviewing and approving printer's proofs and printed product at press checks
• Prepares approved artwork for online/screen/mobile viewing in appropriate sizes and digital file types
• Tracks projects' progress and compiles photocopied or digital records of revisions
• Works closely with Production Manager to make sure deadlines are met
• Keeps up to date on creative and technological developments in the field
• Trains and provides design direction to interns; oversees their work on specific projects
• Develops style guides for external partners
• Directs the work of outside designers, illustrators, photographers, and other vendors
• Contributes to ensuring that the Equal Employment Opportunity Office (EEO) policies and programs of Metro are carried out

Minimum Qualifications

May be required to perform other related job duties

Required

A combination of education and/or experience that provides the required knowledge, skills, and abilities to perform the essential functions of the position. Additional experience, as outlined below, may be substituted for required education on a year-for-year basis. A typical combination includes:

Education

• Bachelor's Degree in Graphic Design, Interaction Design, Environmental Design, Advertising, or related field

Experience

• One year of relevant experience in graphic design, interaction design, environmental design, or advertising and production; outstanding professional portfolio is preferred

Certifications/Licenses/Special Requirements

• A valid California Class C Driver License or the ability to utilize an alternative method of transportation when needed to carry out job-related essential functions
• Occasional use of graphic equipment such as knives and paper-cutters

Preferred Qualifications

Preferred Qualifications (PQs) are used to identify relevant knowledge, skills, and abilities (KSAs) as determined by business necessity. These criteria are considered preferred qualifications and are not intended to serve as minimum requirements for the position. PQs will help support election decisions throughout the recruitment. In addition, applicants who possess these PQs will not automatically be selected.

The Following Are The Preferred Qualifications

• Experience building iterative digital design systems (e.g., in Figma, Adobe CC) with well-documented libraries of icons, styles, components, and guidance for responsive websites, mobile apps, and screens
• Ability to create high-fidelity UI designs, templates, interactive prototypes, wireframes, and user flows
• Ability to design customer information for digital and physical platforms, incorporating best practices and accessibility guidelines
• Experience assisting with user research, testing, and service design methodologies to translate user needs into design improvements across the customer journey
• Experience collaborating with cross-functional teams throughout the product life-cycle – including requirements gathering, developer implementation, reviews, refinements, and documentation

Essential Knowledge

Knowledge of (defined as a learned body of information that is required for and applied in the performance of job tasks)

• Basic and current principles and theories of typography, graphic design, and color theory
• Image resolution, offset printing processes, and digital color printer processes, including overprinting, varnishing, color trapping, paper stock, types of paper texture, inks, bindery/finishing, various printing folds, and other print-related activities
• Appropriate applications of computer color designations, including Pantone Matching System, 4-Color Process, and Red Green Blue
• Basic math as it relates to proportions, perspective, and type specification
• Reproduction of black and white and color photography
• Translating artwork into large outdoor and three-dimensional formats
• Specialty item production processes, including such as silk screening, embroidery, and cloisonné
• Organizational, writing, and visual /verbal presentation skills
• Applicable hardware and related software programs for marketing, communications, web, and desktop publishing tools
• Various file formats and when to use each, file compression, and file and asset management, including backup systems
• Applicable business software applications

Skill in (defined as the proficient manual, verbal, or mental utilization of data, people, or things)

• Developing appropriate design direction of advertising campaigns, customer information, social media and online communications, by evaluating clients' needs and creating appropriate solutions
• Exercising critical judgement in designing and producing a variety of communications materials
• Typography, graphic design and color theory
• Making visual/verbal presentations
• Preparing final design files for print, web and/or environmental graphic projects
• Analyzing situations, identifying problems, and recommending solutions
• Organizing and managing projects
• Communicating effectively orally and in writing
• Interacting professionally with various levels of Metro employees and outside vendors

Ability to (defined as a present competence to perform an observable behavior or produce an observable result)

• Develop appropriate design direction of an advertising campaign
• Correctly create final design files for print, web and/or environmental graphic projects
• Create templates and PDF formats
• Meet tight deadlines and constraints while working on several different projects
• Spot printing defects
• Define print specifications
• Perform copy fitting, including correct typeface, size, line measure, spacing, and kerning on the computer
• Maintain organized and accurate graphic job files and update regularly to file servers
• Assemble comps for client review and offset printer instruction
• Evaluate jobs at a press check and analyze attributes
• Handle creative direction and feedback
• Read, write, speak, and understand English

Special Conditions

The physical demands described are representative of those that must be met by the employee to successfully perform the essential functions of this job. Metro provides reasonable accommodation to enable individuals with disabilities to perform the essential functions.

Working Conditions

• Typical office situation
• Close exposure to computer monitors and video screen

Physical Effort Required

• Sitting at a desk or table
• Operate a telephone or other telecommunications device and communicate through the medium
• Type and use a keyboard and mouse to perform necessary computer-based functions
• Standing
• Walking (distance 5' to 100')
• Pushing and/or pulling
• Safely use sharp objects and tools
• Communicating through speech in the English language required
• Good distance vision and/or depth perception to judge distances
• Color recognition (e.g., distinguishing wires, resistors, containers, light signals, etc.)

(GH)

Metro is an Equal Opportunity Employer and does not discriminate on the basis of race, color, creed, ancestry, national origin, gender, marital status, sexual orientation, religion, age, veteran status, or disability. Learn more about Metro’s Equal Employment Opportunity Program. Metro does not deny participation in the application process to anyone with prior justice system involvement, in line with Fair Chance hiring practices.

Application Details

Selection Procedure

Applicants who best meet job-related qualifications will be invited to participate in the examination process that may consist of any combination of written, performance, or oral appraisal to further evaluate job-related experience, knowledge, skills and abilities.

Application Procedure

To apply, visit Metro's website at www.metro.net and complete an online Employment Application.

Computers are available to complete online Employment Applications at the following Metro location:

METRO Headquarters, Employment Office

One Gateway Plaza

Los Angeles, CA 90012

Telephone: (213) 922-6217 or persons with hearing or speech impairments can use California Relay Service 711 to contact Metro.

Apply Now

LA Metro

Metro’s mission is to provide a world-class transportation system that enhances the quality of life for all who live, work, and play within LA County.