GE HealthCare
GE HealthCare

Product Marketing Manager, USCAN X-ray

April 21, 2025
Full-time
Remote · United States
Mid-Senior level
Marketing
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Job Description Summary

The Product Marketing Manager is responsible for developing and executing product marketing plans for the X-ray portfolio of products, ensuring successful New Product Introductions (NPIs), and providing essential sales support. Working cross-functionally with sales, product management, and global stakeholders, this role will provide marketing support rooted in customer insights, market trends, competitive analysis, and commercial objectives. This role has independence in achieving commercial objectives within marketing budgets and operating guidelines.

GE HealthCare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Responsibilities

Job Description

  • Develop and execute the marketing strategy for the US and Canada X-ray business, including identifying market trends, customer needs, and competitive positioning.
  • Drive brand/product awareness and ensure consistent messaging and positioning across all marketing channels.
  • Lead the marketing efforts for product launches, including developing go-to-market plans, implementing sales training, and promotional materials.
  • Collaborate with Global, Sales, Product, Creative, and Regulatory teams to ensure alignment of marketing strategies with business goals and regulatory guidelines.
  • Conduct market research and analyze customer feedback, competitor activities, and market dynamics to inform strategic decisions and adjust marketing tactics.
  • Oversee the creation and execution of marketing campaigns, including digital, print, virtual sales, and event-based marketing to drive customer engagement and product adoption.
  • Collaborate with the Customer Acquisition and Digital Marketing team to plan and manage targeted digital marketing campaigns (e.g., SEO, SEM, paid social) to enhance product visibility and drive lead generation.
  • Work closely with Global teams to ensure developed sales collateral addresses the voice of the US and Canada customer and meets the needs of the sales team.
  • Provide marketing support to the sales team, ensuring they have the tools, resources, and training necessary to successfully promote and sell X-ray products.
  • Manage the marketing budget ensuring efficient use of resources while maximizing ROI on marketing initiatives.
  • Track and report on key performance metrics related to product marketing, NPI launches, and sales enablement initiatives.

Qualifications

  • Bachelor’s degree in Marketing, Business Administration, or a related field
  • 2+ years of marketing experience in the pharmaceutical, biotechnology, or medical device industry, with a strong understanding of diagnostic imaging products.
  • Proven track record of successfully launching and managing marketing campaigns.
  • Deep understanding of digital marketing channels, targeting, and capabilities.
  • Strong knowledge of the healthcare industry and customer needs.
  • Excellent communication skills, both written and verbal, with the ability to create persuasive marketing materials and presentations.
  • Strong analytical skills and ability to use data to drive decision-making and strategy.
  • Ability to work effectively in a cross-functional, collaborative environment and manage multiple projects simultaneously.
  • Willingness to travel as required for customer meetings and conferences.

Desired Characteristics

  • Master’s in Business Administration or related Master’s degree
  • Deep marketing expertise in market & customer insights, product commercialization and branding
  • Healthcare product/industry acumen
  • Innovation – develop new ideas through collaboration and execute on creative ideas
  • Influencing skills – ability to motivate individuals and demonstrate organizational influence

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership –always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration, and support.

For U.S. based positions only, the pay range for this position is $84,800.00-$127,200.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.

**Additional Information
**

GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.

Relocation Assistance Provided: No

Application Deadline: June 30, 2025