Paid Social Manager
About Wander
Wander pioneered the “hotelification” of vacation rentals – combining the quality of a luxury hotel with the comfort of a private vacation home. Now we’re taking our verticalized travel experience guests love global with an end-to-end travel platform for trips, experiences and concierge service.
Role Summary
We’re looking for an experienced performance marketer to own Wander’s paid social and display programs end-to-end (Meta, Pinterest, TikTok, Criteo, and emerging channels). You’ll operate autonomously as the in-house subject-matter expert—planning strategy, managing budgets, launching tests, and collaborating closely with creative, lifecycle, and data teams to hit aggressive growth targets.
What You’ll Do
Strategy & Planning – Build quarterly channel roadmaps, audience frameworks, and testing calendars that ladder to company goals.
Execution & Optimization – Launch, monitor, and scale campaigns; continuously refine targeting, creative mix, and bidding to improve ROAS and CAC.
Analysis & Reporting – Own weekly pacing, deep-dive post-campaign analyses, and attribution modeling
Creative Partnership – Brief and iterate ad concepts; push for thumb-stopping creative that balances brand and performance.
Channel Expansion – Evaluate new ad formats and emerging platforms; run pilots and build business cases for scale.
Must-Have Qualifications
- 4–7 years hands-on experience managing paid social display campaigns in high-growth B2C or marketplace environments.
- Proven track record beating ROAS/CAC targets on Meta and at least one of: TikTok, Pinterest, Criteo/retargeting DSPs.
- Deep knowledge of campaign structures, tracking, incrementality testing, and creative best practices.
- Comfort owning end-to-end workflows—strategy → build → launch → analysis—with minimal oversight.
- Strong analytical chops (Excel/Sheets, Looker, or similar BI; SQL nice to have).
- Excellent communication skills; able to translate results into clear stories for non-marketers.
Nice-to-Haves
- Experience marketing travel, hospitality, or luxury-lifestyle brands.
- Familiarity with GA4, MMM, media mix testing, or CDP-driven personalization.
- Prior work at a startup or fast-scaling team (0 → 1 playbook)
What We Offer
- Competitive salary & equity package
- Remote-first culture (US-time-zones preferred) with quarterly team offsites at Wander homes
- Unlimited PTO, 401(k) match, comprehensive health/dental/vision
Location & Reporting
- Remote – U.S. (Some overlap with Pacific Time preferred)
- Reports to Head of Growth Marketing
