Marketing Strategist
To apply, you will only have to fill a short form on our website that will take you less than 5 minutes.
About the company:
Our Client specializes in innovative recruitment solutions, focusing on talent acquisition in the LATAM region. With a mission to align incentivization between clients and candidates, Our Client emphasizes cultural compatibility and strategic vision in sales roles.
Job Description:
As a Fractional Design Strategist, you will support client onboarding and campaign setup by configuring tools, preparing strategy documentation, executing campaigns, monitoring performance, and coordinating with internal teams to ensure successful execution and optimization of client campaigns.
Responsibilities of the role:
- **Client Onboarding & Campaign Setup**
- Support client onboarding by collecting LinkedIn credentials and understanding campaign goals.
- Set up/configure tools and workflows including LinkedIn Sales Navigator, Prosp (or equivalent).
- Prepare and present Segmentation and Messaging documentation/strategy and copy for client review and approval.
- **Client Campaign Execution & Optimization**
- Execute and monitor outbound messaging sequences on behalf of clients using SN/Prosp/Ulinc.
- Troubleshoot automation issues, test performance, and ensure campaigns run smoothly.
- Regularly analyze campaign performance and proactively recommend optimizations to clients.
- **Client and Internal Reporting Hygiene**
- Track outbound performance metrics and deliver weekly updates to clients and internal teams.
- **Internal LinkedIn Strategy**
- Develop and evolve a strategy for LinkedIn lead generation that scales with demand.
- Define SOPs for account warm-up, messaging limits, and personalization.
- Identify and test automation tools (e.g., Prosp, ULink, Waalaxy).
- Create a risk mitigation plan when platform limitations (e.g., LinkedIn message caps or bans) are triggered.
- **Internal Cross-Functional Collaboration**
- Coordinate with the Client Success Manager to align messaging strategy and ensure a smooth prospect journey.
- Support CSM/COO with LinkedIn client capacity planning, proposing recommendations for bandwidth thresholds, resource allocation, and hiring triggers.
- Escalate client-side concerns or performance blockers to delivery leadership for resolution.
Required Experience and Qualifications:
- Experience with LinkedIn Sales Navigator and relevant automation tools.
- Proven track record in client onboarding and campaign management.
- Strong analytical skills to assess campaign performance and propose enhancements.
Preferred Skills:
- Proficient in developing strategic documentation for marketing initiatives.
- Familiarity with tools like Prosp and Ulinc.
- Excellent communication skills for client interaction and reporting.
Personality:
- Client-focused attitude with a passion for optimizing user experiences.
- Proactive and adaptable to changing campaign requirements.
- Strong collaborator and problem solver.
Software & Tools
- LinkedIn Sales Navigator
- Prosp (or equivalent)
- ULink
- Waalaxy
English Level:
C2
Schedule:
8-5 EST
Salary and Benefits:
Payment in USD or Local Currency according to candidate's preference.
