Marketing Specialist

About The Company

At Strove, we're looking for people with passion and integrity. We welcome different perspectives and people who challenge assumptions. Join us in shaping the future of digital health and empowering people to live healthier, happier lives.

www.strove.ai

Roles And Responsibilities

Marketing Specialist

Strategic Planning And Execution

• Develop Strategic Marketing Plans: Create and refine comprehensive marketing strategies that align with Srove’s overall business objectives.
• Identify key market segments, client needs, and competitive positioning.
• Establish clear performance metrics and KPIs for all marketing initiatives.
• Regularly review and adjust strategies based on performance data and market trends.
• Design and implement long-term marketing strategies that support Strove’s vision and growth targets.
• Develop roadmaps for future marketing initiatives based on these strategic goals.

Channel Optimisation And Focus

• Evaluate Marketing Channels: Analyse and assess various marketing channels to determine their effectiveness and relevance for Strove’s target audience.
• Prioritize High-Impact Channels: Identify and prioritize the most effective marketing channels that deliver the highest ROI and engagement for Strove's offerings.
• Innovative Approaches: Explore and implement innovative marketing tactics within chosen channels to enhance brand visibility and customer engagement.

Data Analysis

• Management of marketing data from various sources, including web analytics, CRM systems, social media, and market research.
• Perform advanced data analysis to assess trends, patterns, and insights.
• Continuous Monitoring and Adaptation: Continuously monitor channel performance, adapting strategies as needed to leverage emerging opportunities and address shifting market dynamics.
• Use statistical methods and predictive analytics to forecast outcomes and optimize marketing strategies.
• Create detailed reports and visualizations to communicate insights to stakeholders.
• Develop dashboards and other tools to track marketing performance and facilitate data-driven decision-making.
• Conduct thorough market research to understand industry trends, consumer behavior, and emerging opportunities.
• Use research findings to inform strategic decisions and marketing initiatives.
• Monitor and analyze competitors' marketing strategies, strengths, and weaknesses. Identify competitive threats and opportunities to position the company effectively in the market.

Social Media Management

• Design engaging social media posts for Instagram, LinkedIn, and Twitter.
• Craft compelling copy for all social media designs.
• Manage publishing of posts across platforms.
• Monitor interactions and respond to comments on all social media platforms.
• Schedule content for optimal times on social media platforms.
• Track and analyse social media metrics; take part in monthly data reviews to share analytics.
• Develop and maintain a spreadsheet to track posts, follower growth and analyse performance
• Lead Generation in collaboration with‌ the Sales Team

Client Success

• Design client success mailers
• Manage and export campaigns
• Handle ad hoc client communications, including bug fixes and announcements.
• Compile monthly round-up mailers and manage PR communications during critical periods.

New Client Onboarding

• Develop client welcoming packages, including copy and art descriptions.
• Coordinate with the design team for logo incorporation and create tailored social media posts.
• Generate excitement and engagement upon new client onboarding.

Charity Event Campaigns

• Outline campaign timelines, briefs, and objectives.
• Plan and schedule weekly posts and content updates.
• Produce announcement posts and videos featuring spokespersons.
• Coordinate filming, editing, and content distribution.
• Organise on-site fundraising events with stakeholders.

Community Events

• Develop schedules and plans for monthly community events.
• Create social media designs and communications for community engagement.
• Organise activities such as hikes, runs, walks, and cycling events.

Identify and attend networking events

• Highlight member spotlights through brief descriptions of community achievements.
• Assist in awards applications

Wellness Days

• Represent the company at wellness events with demonstrations and Q&A sessions.
• Coordinate with event organisers and drive additional activations.
• Ecosystem Community Events Sponsorships:
• Secure event sponsorships from ecosystem partners, negotiating beneficial terms.
• Help manage partnerships to ensure mutually beneficial outcomes.

Qualifications And Skills

• Proven experience in social media management, content creation, and community engagement.
• Strong copywriting skills with an eye for design.
• Ability to analyse social media metrics and adjust strategies accordingly.
• Experience with email marketing tools
• Excellent organisational and multitasking abilities.
• Effective communicator with strong interpersonal skills.
• Proactive problem-solving skills and ability to work independently and collaboratively.