Tribute Technology
Tribute Technology

Marketing Operations Specialist

April 19, 2025
Full-time
Remote · United States
Entry level
Marketing
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ABOUT TRIBUTE TECHNOLOGY:

At Tribute Technology, we make end-of-life celebrations memorable, meaningful, and effortless through thoughtful and innovative technology solutions. Our mission is to help communities worldwide celebrate life and pay tribute to those we love. We are transforming the funeral experience through industry-leading technology that provides personalization for families, as well as efficiency and profitability for funeral homes and obituary hosting services. Our comprehensive platform brings together software and technology to provide a fully integrated experience for all users. Tribute is a unique new model that brings the stability of B2B software PLUS the explosive growth and valuation of eCommerce. We are the market leader in the US and Canada, with global expansion plans and a growing international team of more than 400 individuals in the US, Canada, Philippines, and Ukraine.

ABOUT YOU:

We’re looking for a detail-oriented and tech-savvy Marketing Operations Specialist to support our marketing team by managing CRM operations, marketing automation workflows, campaign setup, and performance reporting. This role is critical to ensuring our email and digital campaigns are effectively executed, highly targeted, and data-driven. You’ll work closely with the broader marketing team to manage lists, create reports, and ensure smooth execution across Salesforce and our marketing platforms.

WHAT YOU’LL DO:

  • Email Campaign Execution: Set up and deploy email campaigns using Salesforce (Marketing Cloud, Pardot, or similar platforms); ensure timely and accurate execution of all communications.
  • CRM List Management: Manage and segment contact lists within Salesforce; ensure list hygiene, accuracy, and alignment with targeting strategies.
  • Marketing Automation: Build and maintain automation workflows, drip campaigns, and lead nurturing paths based on user behavior and lifecycle stages.
  • Reporting & Analytics: Generate and maintain regular marketing reports to track performance metrics (open rates, CTR, conversions, etc.); provide insights to improve campaign results.
  • A/B Testing & Optimization: Conduct A/B testing for subject lines, content, and send times; analyze results and implement data-backed improvements.
  • Data Quality & Integrity: Monitor data integrity within Salesforce; work with Sales/RevOps to ensure data is properly captured and tagged.
  • Collaboration: Work closely with the marketing team, sales, and other departments to support integrated marketing campaigns and promotional efforts.

WHAT YOU’LL NEED:

  • Email Marketing Skills

  • Campaign creation and automation (Salesforce Marketing Cloud)

  • A/B testing and optimization for subject lines, body copy, CTAs, and send times

  • List segmentation and targeting strategies to drive engagement

  • Deliverability management and basic knowledge of inbox placement, sender reputation, and CAN-SPAM compliance

  • Nice to have: Creative copywriting and an eye for design, especially email layouts and mobile optimization

  • Nice to have: Lifecycle marketing strategy (welcome series, nurture streams, win-back, drip campaigns)

Lead Generation & Funnel Strategy

  • Conversion rate optimization (CRO) experience for email and web

  • Lead scoring models and qualification rules

  • Sales and marketing alignment (knowledge of MQL/SQL handoffs and funnel metrics)

  • Nice to have: Lead capture tactics including form optimization, gated content, popups, and landing page strategy

Reporting & Analytics

  • Email performance metrics (open rates, CTRs, conversions, bounces, unsubscribes)

  • Lead gen metrics (CPL, CAC, lead-to-MQL, MQL-to-SQL rates)

  • Salesforce reporting (custom reports and dashboards)

  • Ability to draw insights from data and make actionable recommendations

  • Nice to have: KPI tracking and dashboard building (e.g., Google Analytics, Looker Studio, Tableau)

Salesforce + CRM Proficiency

  • Salesforce campaign management and campaign influence tracking

  • Data hygiene and familiarity with managing contact/account fields, duplicates, and integrations

  • Automation knowledge

  • Experience syncing platforms

  • Comfort with CRM segmentation and using filters for targeted outreach

Technical Aptitude

  • HTML/CSS basics for email editing and QA

  • UTM tagging and campaign tracking

  • API familiarity or experience working with devs to manage integrations

  • Spreadsheet skills (VLOOKUPs, pivot tables, conditional formatting)

Soft Skills & Traits

  • Detail-oriented with strong QA instincts
  • Cross-functional communication—can work with Sales, Product, and Customer-facing teams
  • Project management mindset with the ability to juggle multiple deadlines
  • Analytical thinker who is also creatively flexible
  • Eager to experiment, test, and iterate quickly

BENEFITS:

  • Competitive salary
  • Comprehensive benefits package (401k Match, Cigna for health, vision, dental, PTO, Paid Holidays, Corporate Equipment).
  • Outstanding collaborative work environment

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or any other status protected by applicable national, federal, state or local law.

We are not sponsoring visas for this role at this time.