Marketing Manager, North America

Summary of Position

Corporate Travel Management (CTM) is seeking a dynamic and results-driven Marketing Manager, North America to support day-to-day marketing operations under the direction of the VP of Marketing.

This individual will lead a high-output team of three—Graphic Designer, Communications Specialist, and Event Manager—in executing comprehensive marketing initiatives that drive brand visibility, client retention, lead generation, and new business growth.

The ideal candidate brings a strong marketing background, leadership skills, and a deep understanding of B2B marketing in the travel sector. This role will also work closely with CTM’s global marketing and digital teams to align regional strategy with global initiatives.

Schedule / Shift

Standard hours

Responsibilities and Duties

• Team Leadership & Development: Lead, mentor, and inspire a small but agile marketing team to execute high-impact campaigns, communications, and events that support CTM’s strategic objectives.
• Project Management: Drive the planning, delivery, and optimization of marketing initiatives that support customer engagement, lead generation, and client retention.
• Cross-functional Collaboration: Partner with internal stakeholders (Sales, Account Management, Product, and Executive Leadership) and global marketing teams to ensure consistency in messaging and alignment with global brand standards.
• Brand & Product Positioning: Execute compelling campaigns, brand narratives and product positioning across digital and offline channels.
• Content Oversight: Guide the development of marketing content in coordination with the Communications Specialist and global content team.
• Digital Alignment: Work with global digital marketing teams to align regional campaign strategy with SEO, SEM, website, and email marketing best practices.
• Performance & Reporting: Monitor and report on campaign effectiveness using marketing analytics and KPIs related to lead generation, customer retention, and sales growth.
• Market Analysis: Conduct market research to identify trends, customer needs, and competitive landscape to inform marketing strategies.

Leadership Responsibilities

• This position looks after direct reports which includes responsibility for overall performance management, including hiring, training, coaching, feedback, development, etc.
• Models the way for employees and sets a positive example by demonstrating our core values.
• Provides ongoing feedback and supports team member growth by working with employees and encouraging growth plans.
• Drives employee engagement. Facilitates regular and ongoing conversations about employee engagement and takes action to improve team and organizational culture.

Education and Experience

• Bachelor's degree in Marketing, Business Administration, or a related field or relevant experience.
• Minimum 7 years of progressive marketing experience to include demonstrated success in leading results-driven teams.
• 5 + years of experience within the travel management industry preferred.
• Preferred technology experience with and exposure to Marketo Engage, Dynamics CRM, ZoomInfo Marketing and digital campaign platforms, including PPC, display, re-marketing, and sponsored content

Knowledge, Skills, And Abilities

• Proven track record in developing and executing successful marketing campaigns.
• Strong understanding of digital marketing tools and analytics platforms.
• Excellent leadership, communication, and project management skills.
• Ability to work effectively in a fast-paced, dynamic environment.
• Expertise in B2B marketing in the travel sector.

EEO Statement

CTM NA is an equal opportunity employer and is committed to fostering a diverse, equitable, and inclusive workforce. All qualified applicants applying for job openings posted in the U.S. will receive consideration for employment without regard to, and will not be discriminated against on the basis of, race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, marital status, or any other characteristic or status protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and would like to request an accommodation in order to apply for a position, you may contact us by clicking here. We will make every effort to respond to your request for assistance as soon as possible. Please provide a preferred contact method for response via email or phone.

Flexible work arrangements are available. Depending on role, location, and business needs, colleagues may work onsite, hybrid (combination of in-office and virtual) or fully virtual.

Click here to view EEO and Other Legal Notices.

BENEFITS PROGRAM

We provide competitive and comprehensive benefits programs, tailored to each part of the globe our people work in. From walking and fitness challenges to volunteer experiences, flexible work environments, generous leave programs and retirement plan options, we offer ways to support you in every stage of living your best life.

♥ Company Paid Basic Life & AD&D Insurance

⏳ Company Paid Short-Term Disability

⌛Voluntary Long-Term Disability Insurance

🏅 Robust Wellness Program with incentives available to save money on your medical insurance premiums.

⛑ Supplemental Life; Accident; Cancer; Critical Illness; Identity Theft Protection and Legal Coverage

🩺Three medical plan offerings including a High Deductible Health Plan, HMO plan (available in select states) and a Co-Pay medical plan.

💲 Health Savings Account (HSA) with company core contribution and match, on a per pay period basis if enrolled in the HDHP medical plan.

💰 Flexible Spending Accounts

🐣 Dependent Care Savings Account.

🦷 Dental Insurance Plan

👓 Vision Insurance Plan

🎊 9 Company Paid Holidays including the day after Thanksgiving.

📅 Generous paid time off programs for vacation and sick days

🤝 Employee Assistance Plan with access to Talk Space Therapy

👨‍👩‍👧‍👦 Family Medical Leave

👶 Paid Parental Leave (4 weeks)

🤱 Maternity benefits utilizing company paid STD, plus Parental Leave (4 weeks) to provide time for recovery, baby bonding, and enjoying your family time.

💕 Bereavement Leave

💵 401(k) Retirement Plan with a generous match per pay period

🎓 Student Loan Payment Match

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