Nextcloud
Nextcloud

Marketing Manager (Lead Generation)

April 21, 2025
Full-time
Remote · Germany
Associate
Marketing
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At Nextcloud we help our users achieve a safe home for all their data. Secure, under your control and developed in an open, transparent and trustworthy way. Our Team of >120 is distributed in 23 countries worldwide. We work remotely and our work culture is shaped by mutual trust, enthusiasm and a strong belief in the principles of open source.

We’re looking for a results-oriented Marketing Manager to join our Lead Generation Team. This role will go beyond just generating leads — you’ll play a pivotal part in our long-term business growth by driving high-quality leads into the sales pipeline and redefining how we engage and target our audience.This is a strategic role with ample room for creativity, innovation, and the opportunity to make a lasting impact .

Tasks

  • Designing and implementing strategies to attract and convert high-value B2B prospects

  • Manage global email marketing and lead nurturing campaigns, including drip campaigns, segmentation strategies, and ensuring compliance with relevant regulations

  • Plan and execute gated content strategies (eBooks, white papers, reports, webinars) to capture leads

  • Lead conversion rate optimization (CRO) efforts and optimize enterprise landing pages for improved performance and user experience

  • Conduct A/B and multivariate testing, and analyze web analytics using tools like Matomo, Matomo Tag Manager, and UTM tracking to assess campaign performance

  • Track and analyze enterprise marketing metrics and KPIs, including MQL, SAL, CPL and pipeline velocity to assess campaign effectiveness and ROI.

Requirements

  • 3+ years of experience in lead generation marketing, ideally within global Software, SaaS or B2B environments

  • Extensive experience with automation tools (e.g., HubSpot, Marketo, Pardot, Eloqua) and CRM systems (e.g., Salesforce, Microsoft Dynamics, Pipedrive)

  • Degree in Marketing, Business Administration, Data Analytics or Information Technology

  • Strong communication and storytelling skills, including C-level messaging, public sector narratives, and case study development

  • Strong ability to leverage data analytics and forecasting tools to drive data-driven decision making and guide strategic actions.

Benefits

A distributed, open team with a passion for working on and within the open source community

  • A fun and diverse team

  • A product which pushes the boundaries of technology with a global user and contributor community

  • A competitive salary

  • Remote work and flexibility for a healthy work-life balance

  • Time for personal growth and education.

We are looking for somebody with ambition and drive who would like to grow and learn. We especially encourage applications by people from under-represented groups.