Marketing Director

Marketing Director

Marketing, UK Remote

Overview

Evergreen is on a mission to reshape how people engage with financial services. As the parent company behind Moneyboat, one of the UK's trusted short term unsecured lenders, we’re now entering an exciting phase of growth - developing new fintech brands and digital products that support financial well-being and smarter money choices.

We’re looking for an innovative, passionate and talented Marketing Director to support this transformation.

The Role

You will own and evolve the Moneyboat brand, while shaping the strategy, voice and go to market plans for upcoming brands, creating meaningful engagement with audiences who may be discovering us for the first time across the fintech space. This role is for a visionary marketing leader who is excited about building from the ground up, making data informed decisions, and scaling customer acquisition in a competitive, regulated environment.

Key responsibilities

• Own and evolve the Moneyboat brand, ensuring it remains trusted, compliant, and relevant in the lending space.
• Develop and execute marketing strategies for new fintech brands and products from naming and identity to full launch plans.
• Lead a high performing marketing team. Work with performance marketing to lead and implement measurable strategies that drive the business’s quarterly and annual business targets, increasing awareness at all levels.
• Create scalable marketing frameworks (acquisition, lifecycle, and retention) that work across multiple brands
• Drive digital growth through SEO, paid media, Partnerships, content and PR.
• Collaborate with Tech, Product, Compliance and Data teams to ensure messaging, campaigns and funnels are aligned.
• Report on KPI’s and marketing performance to ExCo.
• Help define the overall positioning of Evergreen as a modern fintech brand.
• INVESTOR REQUIREMENTS: Create investor decks and assets based on business strategy, values and vision, to help building the organisation as a whole.
• COMPLIANCE & GOVERNANCE: Adhere to policies and protocol to ensure that all marketing activities, material and assets meet the required standards set by the FCA and the compliance department.

Your skills & experience

Essential

• Proven experience in a senior marketing leadership role, ideally in fintech, consumer finance or a regulated industry
• A Strong track record in brand development, multichannel growth, and launching new digital products
• Comfortable working in scale-up or start-up environments - you’re hands on but strategic
• An understanding of the UK financial service landscape, particularly FCA compliance and customer care.
• Exceptional leadership and communication skills, with the ability to align cross-functional teams remotely

About us

Empowering financial confidence by delivering seamless, responsible, and innovative financial solutions.

Evergreen is a growing fintech group on a mission to simplify and humanise personal finance. As the parent company behind Moneyboat, one of the UK’s most trusted short term lenders, we’re building on a strong foundation to launch new digital brands and products that empower everyday financial decision making.

We believe that access to fair, transparent financial services should be simple - and that great technology, thoughtful design, and responsible lending can coexist. Our brands are built with care, compliance and customer insight at their core.

Our core set of values are what we hold to be true, no matter what. We have four core values here at Evergreen: Accountability, Care, Diligence and Collaboration.

Our vision, mission & values are what drive the amazing work we do.

From the decisions we make to the actions we take, they form the foundations of Moneyboat's brand & strategy.

Employee Benefits

• Pension Salary sacrifice scheme, with matched contribution of 7%
• Health cash plan
• Life Assurance (7x Salary)
• 25 Days Holiday + Bank Holidays + Birthday Leave
• Gym benefits
• Childcare benefits
• Access to learning platform
• Professional subscription benefits
• Being part of our exciting and inspiring growth journey