McClatchy Media
McClatchy Media

Marketing Communications Specialist, Orchestration

April 19, 2025
Full-time
Remote · United States
Entry level
Marketing
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McClatchy Media is seeking a detail-oriented and results-driven Marketing Configuration Specialist, Orchestration, who will be responsible for the real-time execution and strategic orchestration of marketing journeys across channels. This role ensures cohesive customer experiences and timely delivery of content throughout the non-subscriber user journeys. Working within Braze and Amplitude, the Orchestration Specialist manages, with guidance from the Marketing Automation & Orchestration Manager, segmentation strategies, messaging cadence and end-to-end journey logic, collaborating closely with the Automation Specialist to drive campaign success for non-subscriber engagement.

The anticipated base pay range for this position is between 65k and 80k annually. Individual base pay may vary within that range depending on job-related knowledge, skills, experience, relevant education, department equity, training, geography, and local wage and hours laws.

Duties & Responsibilities

  • Implement and manage orchestrated customer journeys in Braze, focusing on data-driven timing, transitions and engagement optimization.
  • Refine audience segmentation and targeting logic to support personalized cross-channel messaging strategies with down-stream scaling as a priority.
  • Execute real-time messaging campaigns across email, push, in-app and other marketing channels.
  • Oversee QA, testing and performance validation of journey orchestration configurations.
  • Partner with the Automation Specialist to ensure alignment and handoffs between automated and orchestrated workflows.
  • Apply journey mapping insights and Liquid Logic personalization to maximize relevance and engagement.
  • In conjunction with CRM Data Analyst, analyze orchestration performance using Amplitude and other data tools; identify opportunities for optimization.
  • Maintain consistent documentation and ensure orchestration best practices are followed.
  • Monitor industry trends and innovations to evolve McClatchy’s customer journey strategies.

Requirements

  • Advanced knowledge of journey orchestration within Braze or equivalent CEP platforms.
  • Strong experience with real-time engagement strategies and multichannel marketing campaigns.
  • Expertise in audience segmentation, customer lifecycle journeys and message timing logic.
  • Working knowledge of Liquid Logic, HTML/CSS and event-based data triggers.
  • Familiarity with Amplitude for data analysis and insights visualization.
  • Strong collaboration and communication skills; comfort working cross-functionally.
  • Highly organized with a focus on accuracy, consistency and performance-driven decision-making.

Education And Experience

  • Bachelor's degree (B.A. or B.S.) from four-year college or university; preferably in marketing, or the equivalent education, experience, skills and knowledge needed to perform the tasks and responsibilities of the position.

  • Minimum qualifications: Two years of experience in field or in comparable fields, Bachelor’s degree (B.A. or B.S.) from four-year college or university preferred; computer skills.

About Mcclatchy Media

Our impact is growing every day. 30 growing markets. Over 65 million monthly readers. 56 Pulitzer Prizes. A strong portfolio of dynamic partnerships and smart investments. Our award-winning journalism, digital reach, and commitment to innovative growth have never been stronger.

As a member of the McClatchy family, you are part of a flexible, empowering, and exciting culture dedicated to creating a work/life balance and consistent opportunities for growth—a place where you have a voice and the ability to impact our future. It’s an exciting time to be here. Our company is experiencing the most transformative period in its history. We’re growing rapidly in the digital space and delivering award-winning journalism in innovative ways.

McClatchy strives to be an employer of choice, and our benefits package is made with this goal in mind. With a focus on well-being and daily life, our package options include healthcare coverage for employees and their families, financial protection from expected and unexpected expenses, multiple no-cost wellness resources and even coverage for four-legged friends.

Our overall benefits package also includes a 401(k) with employer match, competitive paid time off and corporate holidays, and a variety of mental health benefits. For more information on McClatchy's benefit plan, please visit McClatchyLivewell.com.