What You'll Do
Reporting to the Vice President of Digital Marketing, the Digital Marketing Manager is responsible for working to enhance the use of online channels to improve market share, drive revenue performance, and reduce distribution costs for a select portfolio of hotels. It maintains the online sales experience by analyzing, reviewing, recommending, and implementing digital strategies and tactics. This includes hotel website optimization for conversion and focusing on leisure and group promotions, image and content updates, online paid advertising, and reputation management.