Freelance Graphic Designer

A graphic designer is needed to develop packaging for a new line of frozen cookie dough balls inspired by Latin heritage and traditional home baking. This project involves creating two alternative stand-up pouch designs that visually capture warmth, nostalgia, and cultural richness. The front of the packaging should feature a Latin-style illustration of a grandmother, floral elements, and cookie visuals, while the back will include storytelling copy, product instructions, ingredient list, icons, and a barcode. The ideal designer will have experience in food packaging, a strong eye for culturally informed design, and the ability to balance emotional resonance with market appeal. The design must speak to time-conscious consumers, especially women aged 25–45. Remote collaboration is expected, with potential for additional projects based on performance.

Requirements

• Proven experience designing packaging for consumer food products
• Strong portfolio showcasing culturally inspired or illustrative work
• Ability to create vibrant, emotionally resonant visuals that reflect Latin heritage
• Proficiency in industry-standard design software (e.g., Adobe Illustrator, Photoshop)
• Familiarity with packaging requirements including layout for stand-up pouches
• Capable of balancing storytelling, branding, and product functionality
• Excellent attention to detail and ability to meet brand guidelines
• Remote availability and readiness to begin promptly

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