Email Marketing Specialist

Job Title: Email Marketing Specialist

Department: Digital Strategies

Location: Remote (anywhere in the US)

Reports To: Associate Director, Email Strategy

Context: At the Sierra Club, we believe in the power of interdependence. Together, we remain committed to the fight for a healthy climate built on a foundation of environmental, racial, economic, and gender justice – a future where all people benefit from a healthy, thriving planet and a direct connection to nature. As the climate crisis and deeply entrenched systemic racism all fuel injustice, we will continue to fight for a bold, transformational agenda that recognizes the interconnectedness between our planet, our humanity, and our future. By recognizing that our destinies are tied, we continue to name that all things are fundamentally connected, and the overlap between ecology, race, gender, and representative government will move to either advance our collective humanity or to oppress it. Sierra Club has close to 800 staff across the country and a network of 64 local chapters that are led and fueled by thousands of volunteers. We are also proud to be a unionized employer, with three labor unions representing more than half of our employees.

Scope: This role will work in collaboration with the Digital Marketing team to help manage a healthy and growing email program for the Sierra Club and ensure a high-quality experience of Sierra Club email for our supporters. This includes internal and chapter user support; audience segmentation and targeting; building and sending email campaigns; building and deploying marketing automation campaigns; testing and reporting; supporting email policies and best practices; and quality assurance of the marketing automation tool. This is a great opportunity to bring your email marketing and/or email systems experience to a mission-driven organization.

Job activities include but are not limited to:

• Use marketing automation tools. Execute supporter journeys and automations using Marketing Cloud Journey Builder to create email series and multi-channel experiences. Assist with segmentation, list management and lead nurturing processes within marketing automation tool. Design and build responsive email templates to improve email performance
• Write, produce, and send email. Design and copy-write emails to brand standards. Create, test, and send personalized email campaigns from marketing automation tool
• Analyze and monitor email data. Build and monitor reports in CIVIS and Salesforce. Establish key performance indicators (KPIs) and report on metrics that convey how Sierra Club email and automated journeys are meeting supporter and business goals. Collaborate with data analysts’ team on reporting and analysis
• Assist with the implementation of email policies and best practices. Assist with quality assurance (QA) and policy adherence of processes pertaining to executing email campaigns in the marketing automation tool.
• Monitor email list health. Produce reports for individual email efforts and overall email program performance. Maintain a healthy email list through regular list hygiene and monitoring email frequency, inbox placement/ spam flags, and other deliverability criteria
• Onboard, train, and support users. Provide ongoing support for national and chapter staff. Work with IT and vendors to resolve issues. Partner with IT and vendors to resolve user cases and feature requests and provide escalated support for Digital Product Support team
• Perform miscellaneous duties as assigned

The successful candidate must have the following skills and experience:

• Technical skills. Proficient computer skills and prior experience or aptitude with cloud applications such as email marketing systems and/or constituent relationship management systems. Experience with marketing automation tools. Must have a motivation to learn new skills and keep up with evolving technology and best practices.
• Data and Analytics. Ability to use SQL to build data extensions. Ability to produce reports and analyze data in Salesforce, CIVIS, and Google Sheets.
• Customer service skills and knowledge sharing. This job involves answering questions, digging up information, and being responsive to requests. You enjoy helping others learn by creating and sharing presentations, solutions, and helpful tips and best practices.
• Project management skills. Ability to meet deadlines and prioritize work on multiple projects simultaneously. You are comfortable using project management tools and processes to help organize the work, reduce complexity, and work with a team on project planning and implementation.
• Sharp attention to process and detail. Ability to analyze data, systems, processes, and documentation to identify errors.
• Equity Analysis and Practice. You are aware of your group identities and how they have shaped your life and experiences at work. You have an analysis of how racism and other forms of oppression in society impact relationships, systems and culture. You bring experience and skills for working effectively with colleagues across group identities and position/role.
• Uplifting and additive. You see mistakes as opportunities for growth; problems as catalysts for solutions, and inspire others along the journey. You carry a constructive approach, can-do attitude, a sense of humor, and authentic kindness wherever you go

The strongest candidates will also demonstrate the following experience, skills and competencies:

• Experience using Salesforce and/or Salesforce Marketing Cloud or similar email marketing and CRM systems. Certified or willing to pursue certification for Salesforce Marketing Cloud Email Specialist or similar.
• Email marketing experience.
• Knowledge of HTML.
• Strong knowledge of current digital and email marketing industry best practices and challenges
• Relevant experience with segmentation and analysis, including database queries and reporting tools. SQL knowledge is a plus.
• Experience with A/B and other forms of testing
• Excellent written and verbal communication
• Experience working as a remote worker in a distributed organization with virtual meetings, video conferencing, and collaborative spaces.

To Apply

The Sierra Club provides equal employment and advancement opportunities to all staff members. Employment decisions are based on merit, qualifications, lived experience and skills. The Sierra Club does not discriminate in employment opportunities or practices on the basis of race, color, creed, religion, national origin, immigration status, socioeconomic status, ancestry, age, size, sex, sexual orientation, gender, gender identity, familial status, veteran status, disability, AIDS/HIV status, medical condition, prior conviction, arrest history, traits historically associated with race, including, but not limited to, hair texture and protective hairstyles, or any other characteristic protected by law.

The Sierra Club values applicants who are people that identify as Black, Indigenous, and other minoritized groups; women; queer, transgender, gender non-conforming, and gender fluid people.

Explore, enjoy and protect the planet.

Compensation And Benefits

The salary range for this position is $65,000 - $72,000 annually.

This position is represented by a collective bargaining unit and is subject to the terms and conditions of the contract between Sierra Club and Progressive Workers Union.

The Sierra Club offers a competitive salary package commensurate with skills and experience plus excellent benefits that include medical, dental, and vision coverage, and a retirement savings 401(k) plan.

This is a category 6, exempt, represented position.

Sierra Club values the expertise and talents of foreign nationals. Sierra Club sponsors both nonimmigrant and immigrant visas when certain criteria are met, based on immigration laws and organizational needs. Such sponsorship is at the discretion of the Department Head and Sierra Club Human Resources in consultation with the employee’s manager. The Sierra Club cannot guarantee the approval of a visa petition. The Sierra Club is an equal opportunity employer committed to workforce diversity.