Director, Growth Marketing

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

Yahoo is at a pivotal moment in its evolution—a chance to redefine its brand, re-engage its audience, and build the future of digital media. This role is an opportunity to be a key architect of that transformation, leveraging world-class marketing resources, cutting-edge technology, and a rich ecosystem of products to drive impact at scale. The Director of Growth Marketing will lead and scale Yahoo's in-house Performance Media Practice, driving growth across Yahoo Mail, Finance, Sports, News, and more. This role is ideal for a seasoned growth marketing expert with deep technical knowledge of media buying, attribution, and optimization. You’ll set the strategy, build a high-performing team, and lead execution across paid media channels including App Install, Search, Social, Programmatic, and Display.

Working cross-functionally with analytics, product, and engineering, you’ll develop full-funnel growth strategies, implement cutting-edge measurement frameworks, and champion experimentation as a core practice. As a senior leader, you’ll shape the future of Yahoo’s growth engine—bringing together data, creativity, and technology to unlock performance at scale.

This is a unique opportunity to drive measurable business impact while helping redefine Yahoo’s role in the next chapter of digital media.

About You

• You are a world-class expert in growth and performance media.
• You have hands-on expertise leading and scaling high-impact performance media programs across App Install, Paid Search, Paid Social, Display, Programmatic, Video, and Emerging Channels. You instinctively architect holistic, full-funnel strategies, integrating multiple platforms and tactics to drive business growth.
• You believe in "Optimization as a Practice."
• You are obsessed with experimentation and iteration, always testing into new approaches to maximize efficiency and scale. You understand that growth is a constant cycle of hypothesis, execution, measurement, and refinement—not a one-time event.
• You lead high-performing teams with excellence.
• You have successfully built, managed, and mentored teams of media buyers, growth strategists, and performance marketers. You know how to set a vision, instill a culture of accountability, and empower teams to operate at the highest level.
• You are a strategic and technical thinker.
• You understand marketing technology and measurement inside and out—from mobile attribution platforms (Appsflyer, SKAN) to tracking infrastructure (GTM, server-side tagging, SDK integrations). You’re as comfortable diving deep into data pipelines and analytics frameworks as you are in high-level strategy discussions with executives.
• You thrive in complexity and cross-functional collaboration.
• You see marketing, product, analytics, and engineering as deeply interconnected disciplines. You can partner with engineers to solve data tracking challenges, collaborate with analytics teams to refine attribution models, and align with creative teams to drive performance through iterative content testing.
• You have a strong executive presence.
• You are data-driven and commercially-minded, with the ability to distill performance insights into compelling narratives for senior leadership. You can effectively articulate marketing impact, justify investments, and drive buy-in across cross-functional teams.

Key Responsibilities

• Lead and scale Yahoo’s in-house performance media practice, driving growth across Yahoo’s business lines and platforms.
• Develop and oversee growth marketing strategies spanning acquisition, re-engagement and retention.
• Build, manage, and mentor a high-performing media team, fostering a culture of excellence, accountability, and innovation.
• Own Yahoo’s paid media testing roadmap, ensuring continuous learning and optimization across channels.
• In partnership with Marketing Analytics, drive best-in-class measurement frameworks—from incrementality testing to MMM to advanced attribution models.
• Deeply integrate marketing technology and data infrastructure, partnering with engineering, analytics, and product teams to ensure seamless tracking, tagging, and optimization.
• Advocate for a data-driven, experimentation-led culture, influencing executive leadership and cross-functional teams.
• Continuously evaluate and implement the latest ad tech, automation, and AI-driven optimization solutions.

Requirements:

• 10+ years of experience in performance media, growth marketing, and digital advertising for major global brands.
• 5+ years of experience leading high-performing media teams.
• Deep expertise in media planning, execution, and optimization across App Install, Search, Social, Display, Programmatic, and Emerging Channels.
• Strong foundation in marketing measurement, attribution (MMM, SKAN, incrementality testing), and analytics.
• Experience partnering with analytics and engineering teams to build scalable tracking, reporting, and data infrastructure.
• Advanced knowledge of ad tech, marketing automation, and AI-driven optimization tools.
• Exceptional communication and executive presence, with experience presenting to C-level stakeholders.
• Expertise in tagging, tracking, and data instrumentation (e.g., Google Tag Manager, Appsflyer, Firebase SDK, server-side tracking).
• Ability to operate cross-functionally across brand, product marketing, analytics, and creative.

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don’t require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You’ll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter!

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

We believe that a diverse and inclusive workplace strengthens Yahoo and deepens our relationships. When you support everyone to be their best selves, they spark discovery, innovation and creativity. Among other efforts, our 11 employee resource groups (ERGs) enhance a culture of belonging with programs, events and fellowship that help educate, support and create a workplace where all feel welcome. Check out our diversity and inclusion (www.yahooinc.com/diversity/) page to learn more.

The compensation for this position ranges from $123,005.00 - $267,335.00/yr and will vary depending on factors such as your location, skills and experience.The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions. Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.

Currently work for Yahoo? Please apply on our internal career site.