Digital Marketing Specialist

Job Title: Remote Digital Marketing Specialist

Location: Remote

Reports To: Business Owner / Marketing Lead

About Us:

We’re a growing small business looking to boost our digital footprint. Our focus is on increasing visibility through Google search, improving online ad performance, and driving qualified leads. We’re seeking a self-driven Digital Marketing Specialist to join us remotely and take ownership of our online strategy.

What You'll Do:

• Plan, manage, and optimize digital ad campaigns across Google Ads and social media platforms
• Improve SEO rankings through keyword strategy, on-page optimization, and link-building efforts
• Monitor and report on performance metrics (traffic, conversion, ROI) using tools like Google Analytics
• Develop and execute strategies for both paid and organic growth
• Optimize our Google Business Profile for local search visibility
• Collaborate on content strategy (blog posts, landing pages) to support SEO goals
• Make ongoing recommendations to improve website UX and conversion rates

Who You Are:

• 2+ years of experience in digital marketing with a strong focus on Google Ads and SEO
• Proficient in Google Ads, Google Analytics, Search Console, and SEO tools (SEMrush, Ahrefs, or similar)
• Strong understanding of keyword research, ad targeting, and campaign optimization
• Experience working with small business clients or startups
• Detail-oriented with the ability to work independently and deliver results remotely
• Excellent communication skills and a proactive approach

Nice to Have:

• Experience with social media advertising (Meta, LinkedIn)
• Familiarity with email marketing platforms (e.g., Mailchimp, Klaviyo)
• Basic knowledge of WordPress or website CMS tools

Why Work With Us?

• Flexible remote work
• Small, agile team with room to make a big impact
• Opportunity to grow with a company focused on measurable outcomes