Digital Marketing Specialist

Position Type: Full-time

Location: Philippines (Remote)

Schedule: Adherence to Eastern Standard Time (EST) hours is mandatory

About The Company

Our client is a dynamic organization focused on delivering innovative marketing solutions and building strong digital strategies. They are a forward-thinking company with a fast-paced work environment, providing cutting-edge services to clients. Their goal is to maintain a balance between creativity and performance while adapting to industry trends to drive business growth.

About The Role

Our client is seeking a skilled and results-driven Digital Marketing Specialist to lead and execute digital marketing initiatives across various channels. The ideal candidate will bring a blend of creativity and analytical skills, with a strong ability to create engaging content, optimize campaigns, and manage digital tools and platforms. The role offers the flexibility of a 100% work-from-home arrangement, allowing you to drive impactful marketing campaigns while working independently.

Responsibilities

• Develop and implement marketing campaigns, including email marketing, social media, and content marketing, to align with business goals.
• Design visually compelling content using platforms like Canva or other animation software.
• Lead SEO efforts to improve organic search visibility and drive quality traffic to the website.
• Manage affiliate marketing programs by setting up processes, recommending tools, and monitoring performance metrics.
• Monitor emerging digital trends, creating timely posts and campaigns to seize on new opportunities.
• Oversee updates and enhancements to the company’s Shopify store as needed.
• Produce and edit videos for use in marketing campaigns and social media channels.
• Track and analyze campaign performance data, including traffic, engagement, and conversions, to drive continuous optimization.
• Collaborate with external vendors, including designers or print services, to ensure seamless project execution and delivery.
• Manage and run paid advertisements on platforms like Google Ads, Meta (Facebook/Instagram), and TikTok to maximize conversions and engagement.
• Create and manage engaging content for social media posts and ad campaigns.
• Ensure security of client accounts by following remote work protocols and using tools like LastPass.
• Adapt to changes in algorithms and trends to optimize digital marketing strategies.

Competencies and Qualifications

Must-Have

• 3–5 years of experience in a digital marketing role.
• Proficiency in SEO, affiliate marketing, and email marketing strategies.
• Skilled in design tools such as Canva or Adobe Suite and basic video editing software.
• Experience managing Shopify and e-commerce platforms.
• Proven track record of running ads on Google Ads, Facebook/Instagram Ads, and TikTok Shop.
• Strong communication skills, both written and verbal.
• Ability to analyze digital metrics, identify trends, and make data-driven decisions.
• Highly organized, proactive, and self-motivated.

Nice-to-Have

• Expertise in executing email, social media, and content marketing campaigns.
• Experience in affiliate marketing program management and optimization.
• Advanced content creation skills with a focus on visual engagement.
• A creative approach to problem-solving and driving campaign success.

Culture-Fit:

• Warm & Collaborative Community
• Outcome-Driven & Merit-Based
• Compassionate & Forward-Thinking
• Inventive & Open-Minded

Key Characteristics:

• Organized: Can manage multiple tasks and meet deadlines efficiently.
• Versatile: Comfortable working on different types of design projects.
• Detail-Oriented: Pays close attention to details to ensure high-quality work.

What We Offer

• 100% Remote Work – Work from anywhere in the Philippines.
• Career Growth Opportunities – Gain hands-on experience, mentorship, and continuous learning.
• Collaborative & Innovative Team – Work alongside skilled professionals who value excellence.

Application Process

We understand that searching for a new job can be challenging, and we’re here to support you every step of the way. Our goal is to make the process as transparent and respectful as possible. The interview process includes a Recruiter Interview and Client Interviews. As part of the process, candidates complete a hands-on task during the technical interview. Throughout each stage, we keep you informed and provide feedback as quickly as possible, ensuring you feel valued and supported throughout your journey with us.