Digital Marketing Specialist
Overview
JST is seeking a Digital Marketing Specialist to join our team.
This is a full-time remote position. JST offers a full benefit package, a collaborative work environment and strong company culture. Veterans and military spouses are encouraged to apply. This position is contingent upon contract award.
Digital Marketing Specialist Responsibilities
- Develop and execute comprehensive digital marketing strategies to promote the mission, initiatives and programs.
- Manage the creation and distribution of engaging content across various digital platforms, including social media channels, websites and email campaigns.
- Monitor and analyze digital marketing performance metrics, such as website traffic, social media engagement, and conversion rates, to optimize campaigns and drive results.
- Collaborate with internal teams, including public affairs, to ensure consistency and alignment of messaging across all digital channels.
- Stay up-to-date with the latest trends and best practices in digital marketing, and recommend innovative strategies to reach target audiences effectively.
- Provide regular reports and presentations as requested on the effectiveness of digital marketing efforts and key performance indicators.
- Ensure consistency of the brand, message and communication of all products.
- Participate in discussions and meetings to gather critical information that is key to product development and provide tactical and strategic knowledge in the area of expertise to better inform team members and further the goals and priorities.
- Understand target audiences and tailor products to resonate with audiences to demonstrate the value.
Digital Marketing Specialist Qualifications
- Degree or certificate in marketing, communications, or a related field.
- Proven experience in digital marketing, with at least 3+ years of experience, preferably within a military or government context.
- Strong understanding of digital marketing principles, strategies, and tactics, with a focus on social media, content marketing, and SEO principles to enhance online visibility.
- Ability to strategize, execute and analyze social media campaigns across different platforms.
- Skill in utilizing analytics tools to track and interpret data, measuring the success of campaigns and making data-driven recommendations.
- Create and execute email campaigns to reach and nurture target audiences.
- Basic knowledge of web development and user experience to collaborate effectively with web development teams.
- Stay updated on industry trends and adapting strategies and products accordingly.
- Exceptional communication skills, both written and verbal, with the ability to convey complex ideas clearly and effectively.
- Proficiency in digital marketing tools and software, such as Google Analytics, Hootsuite, and Adobe Creative Suite.
- Ability to think critically and make decisions, pays attention to detail, and has a self-starter mentality.
- Proficiency in digital communication tools to include Google Workspace.
- Flexibility to work in fast-paced environments and adapt to changing priorities, and have strong time management skills working under tight deadlines.
- Ability to work autonomously in a highly dispersed remote organization.
- Travel is required and expected based on needed support.
- Other duties as assigned.
Clearance Requirements
- MUST be able to pass a US Government Security Clearance.
About Joint Strategic Technologies (JST)
No objective is beyond reach! Joint Strategic Technologies (JST) enables successful mission outcomes from the back office to the battlefield. Our team includes leading experts from military, government and the private sector, all working together to help federal customers make a difference. Our goal is to Elevate the Impact that our employees have on our customers and treat every employee as a valued member of our team. JST empowers employees to make decisions and take-action, thus improving overall organizational growth and employee development.
Culture isn't something you talk about. It's something you do. JST is committed to creating a positive environment 'that reaches beyond work and careers' to support every employee's professional and personal objectives. JST values the well-being of every employee and encourages healthy lifestyles, family activities and community involvement.
JST is a proud equal opportunity employer. All qualified applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. JST will not tolerate discrimination or harassment.
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