Genasys Inc.
Genasys Inc.

Digital Marketing Specialist

April 19, 2025
Full-time
Remote · Texas, United States
Entry level
Marketing
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Genasys Inc, the leading provider of protective communication solutions, is seeking a creative and results-driven Digital Marketing Specialist with expertise in social media to join our dynamic marketing team.

Position Overview

We are looking for a skilled and enthusiastic Digital Marketing Specialist to develop and implement digital marketing strategies that enhance Genasys' online presence and engagement. The ideal candidate will have a deep understanding of digital marketing, SEO, SEM, content marketing, and social media management. This role requires a balance of creativity and data-driven decision-making to drive successful campaigns across a variety of channels.

Key Responsibilities

Digital Marketing Strategy & Campaigns

  • Maintain and update the company website using WordPress. 
  • Lead SEO/SEM initiatives to increase organic traffic, search rankings, and conversions.
  • Make data-driven recommendations for improving website design, layout, and content. 
  • Collaborate with the demand generation team to develop, execute, and optimize integrated digital marketing campaigns across paid, earned, and owned channels to promote Genasys' products and services.
  • Utilize analytics tools (e.g., Google Analytics, Hotjar, HubSpot) to track and measure campaign performance, making adjustments as needed.
  • Collaborate with the design and content teams to produce compelling digital content for ads and web pages.
  • Monitor industry trends, competitor activities, and digital marketing best practices.

Social Media Management

  • Develop and manage Genasys' social media presence across platforms such as LinkedIn, Twitter, Facebook, Instagram, and YouTube.
  • Create, curate, and schedule engaging content tailored to each platform and audience.
  • Drive community engagement by responding to comments, messages, and inquiries in a timely and professional manner.
  • Plan and execute social media campaigns to raise brand awareness, drive traffic to the website, and generate leads.
  • Analyze social media performance to measure engagement, follower growth, and campaign success.
  • Collaborate with internal teams to promote events, product launches, and other key initiatives via social media channels.

Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or related field is preferred but not mandatory.
  • 2+ years of experience in digital marketing and/or social media management.
  • Proficiency in WordPress is required.
  • Strong understanding of SEO, SEM, content marketing, and analytics tools (e.g., Google Analytics, Hotjar, HubSpot).
  • Strong understanding of Google Tag Manager and Google Ads Platform.
  • Strong understanding of social media management tools (e.g., HubSpot, Hootsuite) and social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads).
  • Strong passion for social media, understanding engagement, with the ability to test and recommend paths to grow engagement and followers
  • Knowledge of CSS and HTML is highly desirable.
  • Knowledge of video content creation tools (e.g. Fliki, Opus Clip) is a plus.
  • Knowledge of design tools (e.g., Adobe Creative Suite, Canva) is a plus.
  • Open to candidates in the United States, only

Benefits: 

  • Base salary range target of $60,000 - $75,000, based on qualifications and experience, with the opportunity to participate in the company bonus and stock programs. 
  • Flexible remote working environment. 
  • Opportunities for professional growth and development. 
  • Collaborative and supportive team culture.

Genasys is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Salary: $60000 - $75000 per year

Job Posted by ApplicantPro