Digital Marketing Specialist

Note this is a 12 month contract covering maternity leave, but success in this role will give the opportunity to transition to a permanent role.

As a PPC Specialist at AvenueHQ you will be responsible for managing and optimizing our clients’ paid search campaigns. You’ll work alongside our wider Client Marketing team to deliver high-performing campaigns that generate new leads and help achieve our clients’ business goals.

This is a new role in our company as we consolidate responsibilities across the team, granting the right person the opportunity to be a key player in developing the overall direction of our client marketing. It is a 1 year contract with the possibility of conversion to full time permanent status.

You’ll excel in this role if you have a strong grasp of marketing best practices, a proven track record of delivering high-converting campaigns, and a passion for challenging assumptions to develop innovative solutions.

What you will do

• Run high-performing paid advertising campaigns to meet internal benchmarks and help clients achieve their business goals.
• Optimize and refine the strategies used in our paid client marketing, testing new channels to improve performance where possible.
• Accurately manage individual client budgets, ensuring consistent pace of spend and hitting monthly targets.
• Own reporting for paid advertising, translating data into clear, actionable insights.
• Stay ahead of industry trends, adapting strategies as needed.
• Provide support to clients, answering questions, solving issues and providing strategic guidance on their paid advertising.
• Collaborate with the wider client marketing team to align paid advertising with broader client strategies

About You

At Avenue, we care more about your competencies (see below) over experience, as we believe strong competencies equip team members to tackle the unfamiliar and varied challenges most often encountered in a company of our size and with our goals. However, possessing some or all of the below experiences will likely set you up to be successful in this role:

• You have had 3 or more years of experience managing Google Ads and PPC Marketing
• You have 1 or more years of experience working in marketing role in the North American Real Estate Industry
• You are a strong communicator able to translate data into clear insights, break down complex concepts into understandable explanations and take on difficult conversations as willingly as the easy ones.
• You’re highly organized, able to balance core responsibilities across multiple clients while contributing to performance-improving projects and collaborating effectively with others.
• You’re a self-starter who thrives in ambiguity, capable of owning your work independently while navigating shifting priorities and evolving processes.
• You are extremely organized.
• You are comfortable with influencing change on a team, company and industry level 
• You’re totally at home with modern marketing, strengthening the online presence of our clients and an integral support to our REALTORS®. 

Key Metrics

Key metrics for this role include:

Lead Generation Metrics

• Increased lead volume and Quality
• Lower CPL

Campaign Performance Metrics

• Higher CTR and Conversion Rates
• Improved keywords Quality Scores
• Reduced Ad Spend waste

Client Satisfaction Metrics

• Reduced churns related to Google Ads performance
• Improved retention of Google Ads clients

Key Competencies

Avenue uses a competency-based approach for all People Operations, and this includes hiring. Competencies are broad qualities that lead to success in a role and within a career path. They’re the amalgamation of behaviors, skills, experience and ability. At Avenue, our competency framework comprises 9 individual competencies, which are consistent and present in all roles. However, each role has 3-4 key competencies that are essential to success. For the GA Specialist role, these are:

• Understanding Context
• Problem Solving
• Flexibility & Adaptability
• Decision Making

In the interview stage of this hiring process, the questions will be specifically based on each of these key competencies. Ahead of that interview we will provide more information about our framework, including our definitions of these competencies, to enable you to prepare sufficiently.

Compensation, Benefits and Perks

• An annual salary of $59,000
• Stock options
• Extended coverage for both medical and dental, plus your own lifestyle (gym, workout gear, ski pass) and health spending accounts (massage, chiropractor, glasses etc...)
• The right tools for the job (Macbook, $500 home office stipend, $40/month internet allowance). 
• Collaborative, distributed working environment.
• Flexible hours and unlimited vacation; at Avenue you work when it makes the most sense for you and your team.

Our Hiring Process

Avenue firmly believes in the value of a diverse and inclusive workplace where people come together to learn and grow. We welcome applicants of all different backgrounds, experiences, abilities, and perspectives. As a company, we are working to provide equal opportunities and a supportive work environment for all.

• At this time, this role is only open to candidates with a home base aligned with PT/MT/CT/ET time zones (our roots are in Vancouver, BC).
• Please submit your resume and a cover letter via our job posting here: https://secure.collage.co/jobs/avenuehq/52556
• Applications will be accepted until midnight on 04/21/2025. We will then review all applications and reach out to successful applicants to arrange interviews within 5 business days.

Successful applicants will then enter the following interview process:

1. Phone screen with the hiring manager. This is an initial conversation to learn a little about you and provide more information about the role and Avenue.
2. Competency-based panel interviews with 3 members of Avenue’s team (including one representative from Avenue’s internal DEI council).
3. Reference check

About Avenue

Avenue is a distributed, fully remote organization. We transitioned to this way of working in 2020 (like everyone else!) but haven’t looked back since and plan to remain so permanently. Asynchronous communication and flexible hours let us schedule our days so we work when we do our best work without missing out on life’s important moments.

Avenue grew out of a need we saw in the real estate industry. All of the REALTORS® we knew put in hours of screen time each week online, trying to manage the many moving parts that made up their personal marketing. They wanted to attract new clients, but they weren’t getting the results they wanted.

As a team of marketers, engineers, and designers, we saw how our respective skill sets could work together to solve their problems. We could give Realtors what they’d never had before: The chance to market themselves online, and stand out—supported by the knowledge and tools only a team of experts could provide.

Today Avenue offers realtors through North America a beautiful semi-custom website aligned with their brand, lead capture tools, lite-CRM, online advertising management and a monthly email newsletter. Giving our clients access to a complete online marketing strategy that was previously only available through high-cost agencies.