Digital Marketing Manager

We are Payslip, the global payroll control platform. We have a vision of how global payroll should be. We create great technology to make it happen.

Our global teams are filled with inspired, passionate, creative and dedicated people from different backgrounds.

Together, we are changing the way payroll is delivered at multinational companies around the world.

Are you ready for something different?

Reporting to the Chief Marketing Officer, the Digital Marketing Manager is responsible for planning, executing, and optimizing the organization’s paid digital marketing campaigns and website performance in line with the company Marketing Strategy. This role is perfect for an experienced digital marketer with expertise in LinkedIn Campaign Manager, Google Ads, and remarketing strategies, alongside managing a CMS portal similar to WordPress. Experience with HubSpot is highly desirable.

Key Responsibilities:

• Plan, execute, and optimize paid LinkedIn campaigns using Campaign Manager to drive engagement, generate leads, and increase brand awareness.
• Manage and optimize Google Ads campaigns, including Search, Display, and remarketing, ensuring maximum ROI.
• Oversee the company website and CMS portal, ensuring content updates, performance optimization, and seamless user experience.
• Coordinate and collaborate with the web design agency on website updates and task execution.
• Collaborate with the design and content teams to create compelling ad creatives and landing pages.
• Implement and refine remarketing strategies to re-engage website visitors and nurture leads through the sales funnel.
• Monitor and analyze campaign performance metrics, providing regular reports with actionable insights.
• Coordinate with the broader marketing team to align digital campaigns with overall marketing strategies and objectives
• Complete monthly KPIs and set measurable goals for digital campaigns.
• Support and implement marketing plan as provided by Chief Marketing Officer
• Optimize the website for user experience, SEO, and lead generation.
• Ensuring all marketing activities deliver positive ROI through analyzing data and reporting on performance, and where necessary, improving any underperforming campaigns and communications
• Share ideas on new and creative growth strategies
• Work closely with sales, product, and customer service teams to ensure alignment on marketing initiatives.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (Master’s degree is a plus).
• Proven experience managing paid LinkedIn campaigns through Campaign Manager.
• Expertise in Google Ads, including Search, Display, and remarketing campaigns.
• Strong knowledge of CMS platforms and website management (e.g., WordPress).
• Minimum of 3 years’ experience in a similar role. Marketing Executive, Digital Marketing Executive, Direct Marketing Manager
• Experience in B2B marketing, managing paid campaigns i.e. PPC, Paid Social, and Display.
• Strong knowledge of Google Analytics
• Understanding and experience with Marketing Platform HubSpot
• Experience in working with WordPress and optimizing landing pages
• Knowledge of marketing tools such as design tools example Canva, video making & editing tools is beneficial
• Innovative and creative thinker
• Excellent interpersonal skills
• Proven organizational, communication skills are essential
• Strong skills in Excel, PowerPoint and Word

Why Payslip?

• Cutting edge SaaS platform technology
• Rapidly growing company with international client base and global partners
• International team: Ireland, Spain & Bulgaria
• Competitive salary and annual leave entitlement of 21 days with an extra day to celebrate you on your birthday (22 in total)
• Flexible work environment to support work life balance - hybrid (Varna) or remotе
• Ongoing professional development and career advancement opportunities - up to 5 days off for your L&D activities
• Opportunity to contribute to the disruption & transformation of traditional payroll service
• Additional health insurance
• Monthly meal vouchers
• A co-financed Multisport card
• Company, team building events and awards

Applicants must have the permanent right to live and work in Bulgaria.